Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
How many articles is it worth publishing?
For a smaller company a few texts a year on well-chosen websites is enough. More important than the number is regularity and the fact that the topics build on one another. If ten articles come out in one month and then nothing for a year, the effect fades. That is…How is supply chain vetting carried out?
Under NIS2 you are also responsible for how well your key suppliers are secured. If a hacker attacks your IT services provider or your accounting software, they can get through to you. We will help you set up control mechanisms and contractual conditions so that your partners are not the…Kde běží náš agent a opouštějí naše data firmu?
Podle toho, co si vyberete. Agenta umíme provozovat na vašem serveru nebo ve vašem cloudu, s modelem běžícím v EU nebo přímo u vás. Když použijeme komerční model, řekneme vám předem, co přesně do něj odchází, a citlivé údaje umíme před odesláním nahradit zástupnými hodnotami. Zpracování osobních údajů ošetříme smluvně.We are a small company. Does digital transformation make sense for us too?
Usually yes, just on a different scale. For smaller companies it is not about a big project but about two or three specific changes: connecting the e-shop with accounting, one record system instead of spreadsheets, automatic material for invoicing and AI that handles repeated queries. The return is usually visible…What is an AI agent and how does it differ from a chatbot?
A chatbot answers a query; an agent completes a task. It is given a goal, plans the steps itself, reaches into your systems via API, verifies intermediate results and writes the output where it belongs. Typically it processes an order, prepares material or checks a contract against rules. We always…Which technologies do you use to develop applications?
We choose according to the brief, not according to fashion. Most often we build web applications that run in a browser on both computers and mobiles, with an SQL database and connections to surrounding systems via API. They can run on our hosting or on your infrastructure. We stick to…How often do backups and business recovery need to be tested?
At least twice a year and always after a major change to systems. What is tested is not just that a backup exists but that you can restore operations from it within a time the company can survive economically. The test should be recorded, with who carried it out and…Keywords vs. contextual semantics
In SEO, optimisation for specific keywords dominates, with the emphasis on their density and placement in meta tags or headings. For example, an analysis of 10,000 Czech websites showed that pages in the TOP 3 positions have an average keyword density of 1.2%. GEO shifts attention to a broader semantic…How much does the page indexing service in Google cost?
The price is determined by the number of URLs that you want Google to index. For classic company websites this typically means essentially all the pages of the site – both informational and static pages and, for example, individual blog articles. For an e-shop we recommend indexing in a similar…Will an AI agent replace our employees?
In practice it takes routine off people's plates and leaves them the decisions. An agent handles retyping, look-ups and preparing inputs, but exceptions and approvals stay with a person – for operations that change data or go out to a customer, that is also a technical necessity. Most often the…Which marketing strategies are the most effective for increasing sales in an e-shop?
Various marketing strategies have proved effective for increasing sales in an e-shop, including e-mail marketing, PPC advertising, content marketing and social media marketing. E-mail marketing is particularly effective for repeat sales and for maintaining relationships with existing customers through personalised offers and newsletters. PPC advertising allows you to target specific…Do we have to replace our existing IT systems completely because of digitalisation?
Not always. We often focus on modernising and better interconnecting existing systems and processes, or supplementing them with modern tools, AI and cloud solutions. Our strategy is designed so that the transformation is sustainable and builds on what already works and brings value in your company.
