Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
Can I ask about artificial intelligence in the company?
Yes, it is one of the most frequent topics today. We discuss which tasks it makes sense to hand over to AI, which tools to choose, what you may enter into public models and where a solution running on your own premises is better. Related to this are rules for…How often should I send marketing e-mails to my customers?
Imagine you are on a first date and trying to find the right frequency for messaging your new discovery. If you send them ten messages a day, they will probably label you as too intense and dump you. On the other hand, if you get in touch once a month,…Can you help us choose between an “off-the-shelf” solution and developing our own AI tool?
Yes, that is a key part of our technology-independent consulting. We will assess whether it is more advantageous for you to use an existing platform (such as Microsoft 365 Copilot) or to build your own solution based on open-source models (e.g. Llama, GPT OSS and so on) running on your…How is digital maturity related to cybersecurity?
Directly. The more digitally advanced a company is (using the cloud, IoT in production, automation), the larger the surface it offers for a potential attack. A digital maturity audit will show you not only how to innovate but also how to build those innovations on secure foundations (known as security-by-design).…Does AI help with resolving indexing?
It helps with sorting large lists of addresses, finding patterns in server logs and quickly rewriting weak texts. But the decision about what belongs in the index and what does not has to be made by a person who understands the business. Blindly generating content usually makes the situation worse,…Is it better to invest in conversion or in advertising?
As long as most people leave the e-shop because of the way it works, advertising is the most expensive route to revenue. First we calculate how many customers you are losing on the product page, at delivery and in the basket. Once we know the figures, we can compare the…What happens if we do not deal with the AI Act?
In addition to the risk of fines, you run the danger of deploying systems that will later be prohibited or will require costly modifications. Setting the rules for AI correctly right at the start will save you costs in the future.Do you train models from scratch, or only fine-tune existing ones?
Both, depending on the task. With language models, fine-tuning an existing open-source model on your terminology and data is almost always sufficient, because it is an order of magnitude cheaper. Training from the ground up makes sense for specific machine learning and computer vision tasks using your own data. We…Will AI and automation replace our employees?
Our experience is different: routine disappears, not people. AI and automation take over retyping data, searching documents and putting reports together – in other words work that nobody enjoys. People move towards customers, checking and decision-making. For this to work, every deployment must also include explanation and training, otherwise the…How can I use data analysis to increase the profitability of my e-shop?
Data analysis plays a key role in understanding your customers’ behaviour and optimising your marketing and sales strategies. By tracking and analysing data such as conversion rates, traffic sources, customer behaviour on the site and the effectiveness of advertising campaigns, you can identify what works and what needs improvement. This…When is it worth fine-tuning your own model?
First we try the simpler route: a well-constructed prompt and connecting the model to your documents and data. Fine-tuning makes sense when you need stable output in a precisely defined structure or style, when the model has to understand your terminology, or when, with a large volume of queries, a…What is copywriting and SEO copywriting?
Copywriting is the art of writing texts that aim to persuade readers, capture their interest and motivate them to take a specific action, for example buying a product or using a service. SEO copywriting is a specialisation within copywriting that focuses on the use of keywords and phrases so that…