Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
What if after the consultation I find I cannot manage on my own?
No problem. Either we continue with further consultations or we take over a specific part of the work. It is not a condition and you do not have to buy any package in advance. Just as often it happens that the client leaves realising that all they need to do…Should I block AI robots or let them in?
It depends on what the website does. If you want enquiries and recommendations, it usually pays to let them reach ordinary information about services, prices and contacts. With paid content or original research it makes sense to restrict part of it. The decision is commercial, not technical, and we recommend…What if we want to extend the application later?
We allow for that from the start, which is why we design the data model so that it can be added to. We handle extensions either as one-off work according to a brief or as part of ongoing development. The application therefore grows with the company and does not have…Can we have positive reviews written for us?
We do not recommend it and we do not do it. Platforms detect invented ratings and it then harms the company more than the original criticism. What is more, AI tools recognise identical text patterns. The less spectacular route works: systematically asking real customers for reviews, responding to criticism factually…Who in the company bears responsibility for failing to meet NIS2 obligations?
The new legislation (and the Czech Cybersecurity Act) targets top management directly. Responsibility can no longer be delegated solely to the IT department or an external administrator. Statutory bodies have a duty to educate themselves in the field of cybersecurity and to oversee the implementation of measures. In the event…Can you rewrite our old application in a modern environment?
Yes, migrating outdated systems is a frequent assignment. First we map what the application can do today and how much of that is actually used, then we propose a procedure with data transfer and a transitional period. The aim is for operations not to be interrupted for a single day.How does AI help in e-mail marketing?
It speeds up the preparation of variants of subject lines and texts for individual segments, helps to estimate who will be interested in an offer and helps to choose a suitable sending time. It does not replace the decision about what to send and to whom, nor a good database.…How often is data transferred?
As required. Either immediately when an event occurs, for example a new order, or in batches at set intervals. The volume of data and the limits of the interfaces on both sides are the deciding factors.Is there a difference between techniques for increasing profitability if my e-shop targets end customers or is mainly a B2B project?
The differences between techniques for increasing the profitability of e-shops targeting end customers (B2C) and those aimed at business clients (B2B) are considerable and reflect the different needs, expectations and purchasing processes of these two groups.In the case of B2C e-shops, the emphasis is on using advanced algorithms for product…Can an AI agent work with our data securely?
The agent is given only the permissions it needs for the task and accesses data through an interface with a limited scope. Every step is logged, so it can be traced afterwards what the agent read and what it wrote. For sensitive steps, approval remains with a human. We set…How long does it take for my online reputation to improve?
The time needed to improve your online reputation can vary considerably depending on the specific situation. In some cases we can achieve positive results within a few weeks, while in others, particularly in more complex cases, the process can take months. It is important to have realistic expectations and to…How will you incorporate artificial intelligence into the application?
We add AI where it genuinely saves work – searching company documents, pre-filling and checking inputs, suggesting replies, sorting enquiries or preparing material for reports. Always working on your data and with clear rules about what the model may and may not do. We have been working with AI and…