Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
What does high-quality SEO copywriting mean?
High-quality SEO copywriting involves the correct use of keywords and phrases that are relevant to the topic of your pages. However, it must not feel forced or unreadable. The text should be readable, informative and interesting for the reader, with keywords integrated into the content in a way that is…Jak trénování nebo ladění modelu v praxi probíhá?
Nejdřív si společně ujasníme cíl a projdeme dostupná data. Následuje příprava a očištění dat, samotné trénování nebo finetuning, testování na reálných scénářích a ladění podle výsledků. Na závěr model nasadíme a předáme i s dokumentací, jak s ním pracovat.Jak si můžu domluvit nezávaznou konzultaci?
Stačí napsat přes kontaktní formulář na této stránce, zavolat na +420 555 333 158, nebo si rovnou vybrat termín 15minutového hovoru v kalendáři. Ozveme se do jednoho pracovního dne a na úvodním hovoru probereme vaše zadání, data i možnosti řešení. Konzultace ani návrh nic nestojí a k ničemu vás nezavazují.Do you train models from scratch, or only fine-tune existing ones?
Both, depending on the task. With language models, fine-tuning an existing open-source model on your terminology and data is almost always sufficient, because it is an order of magnitude cheaper. Training from the ground up makes sense for specific machine learning and computer vision tasks using your own data. We…How large does a database need to be to be worthwhile?
It makes sense even with a few hundred contacts, provided they are people who buy from you. Quality decides, not quantity. A smaller, well-segmented database commonly earns more than tens of thousands of addresses that nobody has ever cleaned. That is why we start with cleaning and segmentation, not with…Why is staff training also part of the transformation?
New technologies are only effective if your people know how to use them and want to use them. Digital transformation changes working habits and organisational culture too. We offer training that explains the benefits of the new tools to employees and teaches them to work with them effectively, which eliminates…Do I get anything in writing from the consultation?
Yes. Within five working days we send minutes with recommendations, priorities and questions that still need to be resolved. It is a document you can distribute within your team or use as a brief for a supplier. We write the minutes in plain language, not as a presentation with fifty…How do off-page factors affect GEO and how can they be optimised?
In the age of AI it is not enough to optimise your own website alone. What matters is your overall digital footprint and how the internet as a whole talks about you. LLMs learn from training data that includes a wide range of sources outside your website. Active participation in…Won’t a guideline slow us down?
The aim is not to ban AI but to make it possible to use it safely. The output also includes a list of approved tools, so that people do not have to look for workarounds and deal with it on their own.Who owns the trained model and the data we work with?
The model and all the data it is built on remain yours. We share nothing with third parties and never use it to train other projects – we work purely as a supplier on your infrastructure or in an environment we agree on in advance.How much do copywriting services cost and is the charge per hour or per standard page?
Copywriters’ fees can vary considerably depending on a range of factors, and there is no single standard for charging for copywriting services, but there are various ways in which a copywriter may charge:Some copywriters charge for their services on an hourly basis. The hourly fee can range from relatively low…Is there a difference between techniques for increasing profitability if my e-shop targets end customers or is mainly a B2B project?
The differences between techniques for increasing the profitability of e-shops targeting end customers (B2C) and those aimed at business clients (B2B) are considerable and reflect the different needs, expectations and purchasing processes of these two groups.In the case of B2C e-shops, the emphasis is on using advanced algorithms for product…
