You spend on on-line marketing,
but do you know what actually works?

SEO, PPC, content, emails, social networks, reputation. Every channel lives a life of its own and the numbers never add up anywhere. We will go through your whole on-line marketing with you, measure what pays off and tell you where to add and where to stop paying. Newly, this also includes visibility in the answers of ChatGPT and other AI tools.

An audit of all channels and one clear table of what costs what and what it brings
A 90-day plan with priorities based on return, not on trends
Deploying AI where it genuinely saves time: content, analyses, reporting

Do you want to know what in your marketing works?

Tell us which channels you use and with what monthly budget. We will get back to you with a first view of where your biggest untapped potential lies.

No obligation. Written output within 5 business days. Prefer the phone: +420 555 333 158

Why deal with it right now

Advertising prices are rising, organic reach is falling and part of search is moving to AI assistants. Marketing that worked three years ago now costs more and delivers less.

Advertising is getting more expensive

The cost per click and per contact rises every year. The same budget brings you fewer visits today than it used to. Without measurement you cannot tell whether a campaign still earns money or is merely burning it.

Search is changing

People increasingly ask ChatGPT, Perplexity or Gemini instead of Google. If those tools do not know you, part of your enquiries disappears without you noticing it in your analytics.

Channels do not pass data to each other

The website, the e-shop, emails, social networks and PPC often run separately. Nobody knows which channel brought the customer in and which one merely took the credit. Money then ends up where it is most visible, not where it earns the most.

years on the on-line marketing market

channels we are able to handle

days for which we plan the priorities

0 days

to the first written output

Does this sound familiar?

The situations we hear most often when companies come to us for on-line marketing.

„We pay for PPC, but I do not know what it earns us.“

The reports show clicks and impressions, not profit. We set up measurement all the way to the order and tell you which campaigns to switch off and which to strengthen.

„We have five suppliers and each one says something different.“

An agency for PPC, a freelancer for SEO, a friend for the website. We unify the brief and the numbers so that everyone pulls in the same direction and does not overwrite each other's work.

„We create content in fits and starts, whenever there is time.“

Without a plan you end up with texts nobody is looking for. We put together a content plan based on real demand and speed up part of the production with AI.

„We do not know whether ChatGPT recommends us.“

We find out what AI tools say about you and adjust your website and content so that they can draw the right information from it.

I want to review my marketing

They trust us

Continental · Hyundai Motor · Groupon · Union of Towns and Municipalities of the Czech Republic · Technology Agency of the Czech Republic · Datasys · Spokar · Slovak Athletics Federation · Energy Centre of the Ústí Region · VŠÚO Holovousy

and dozens of other Mediatoring.com clients

What we do for you in on-line marketing

We do not do everything for everyone. We pick the channels that make sense in your case and leave the rest alone.

Task	What we will do for you	Benefit
Channel audit	We go through the website, PPC, SEO, emails, social networks and reputation. We put together one table with costs and revenues.	You know where the money disappears and where it is missing.
Measurement and data	We set up analytics, conversions and the connection to your e-shop or CRM.	You decide by numbers, not by impressions.
A 90-day strategy	We set the priorities, budgets and responsibilities. We write out what happens in each week.	An end to ad hoc actions and improvisation.
SEO and content	Demand analysis, technical fixes, a content plan and texts.	A long-term flow of visits without paying per click.
Visibility in AI answers	We adjust your website and content so that ChatGPT, Perplexity or Gemini can cite it correctly.	You also appear where people are asking today.
PPC and performance campaigns	Account reviews, campaign structure, negative keywords, message testing.	The same budget brings more orders.
Emailing and automation	Segmentation, automated sequences, measuring revenue from email.	You sell again to the people you already have.
Reputation and PR	Monitoring mentions, responding to criticism, building mentions on relevant websites.	Customers find out about you what they should.

The scope and the order of the tasks are always adjusted to where your biggest untapped potential lies. We confirm prices and deadlines only after the initial audit.

4 steps to marketing that can be measured

The procedure we use from the first call through to regular evaluation.

1. Audit and data

We go through all the channels, add the measurement that is missing and put together an overview of costs and revenues. We also find out how AI tools see you today.

2. Plan and priorities

We choose three or four things with the highest return and lay them out across 90 days. The rest we postpone so that capacity is not diluted.

3. Rollout

We launch the campaigns, the website fixes and the content. Where possible we bring AI into the routine: source material, text variants, reporting.

4. Evaluation and fine-tuning

Every month we compare the plan with reality. What does not work we switch off. What works gets more budget.

How the cooperation works

No lengthy preliminaries. You get the first written output within five business days.

15 minutes

Introductory call

You tell us which channels you use, how much you put into them and what you expect from marketing.

within 5 days

Audit and recommendations

You get a written overview of the channels and the numbers, plus a list of first measures ranked by return.

within 30 days

Launching the first measures

We deploy measurement, fix the biggest mistakes and launch the first campaigns or content.

ongoing

Monthly evaluation

A regular report, a call over the numbers and an adjustment of the plan for the next period.

How much it costs

You pay for work, not for a retainer with no outputs. You choose the scope according to how much you can handle yourselves.

Audit and plan

One-off. We go through the channels, add the missing measurement and you get a written 90-day plan. You can then handle the implementation yourself or with your team.

Marketing management

Monthly. We keep to the plan, coordinate suppliers, watch the numbers and report. The implementation is done by us or by your team, as agreed.

Consultations by the hour

For when you just need an opinion or a review of a particular campaign. You pay for the time worked, with no minimum.

I want a tailored quote

On-line marketing for companies and e-shops

On-line marketing today is not a single channel but a system whose parts have to pass data to each other. The website brings visits from search, PPC tops up demand at peak times, emailing sells again to existing customers, and reputation decides whether someone chooses you at all. When each channel is handled by a different supplier and nobody watches the whole, money flows to where the reporting is best, not to where the profit is highest.

On top of that came a change that most companies still underestimate: some people today do not ask a search engine but an AI assistant. The answer they get is built from what can be found about you on your website and in other sources. If the information is inconsistent or missing altogether, you will not make it into the answer. That is why, alongside ordinary SEO, we also work on making sure AI tools can draw correctly on your content.

We always start with an audit and measurement. Only then do we decide where to put the budget. There is no point optimising a campaign when you do not know how much money it actually brings in.

We cover the individual areas in more detail on separate pages: SEO, indexing, linkbuilding, paid articles, copywriting, emailing, e-shop marketing, visibility in AI answers and online reputation. If you do not know which of them matters most to you right now, start with a consultation.

I want a free consultation Take a look at our projects

Frequently asked questions about on-line marketing

How can I tell whether online marketing is making money for me?

You have to measure all the way to the order or enquiry, not to the click. We will set up analytics and a connection to your e-shop or CRM so that every channel has its own cost and revenue figure. Only then can you say what to strengthen and what to switch off. Without this connection you are deciding on impressions and usually overpaying for the channel with the best reporting.

How many channels can a smaller company reasonably handle?

Usually three or four. A website with content, one performance channel, e-mailing and reputation care. When a company starts six channels without the capacity, it does all of them half-heartedly. We would rather choose those with the highest return and put the rest off. AI today helps to speed up some of the routine, but it does not replace the missing person who looks after the channel.

How does artificial intelligence fit into online marketing?

We use it for routine work: preparing materials, variants of texts, refining keywords, summarising data and reporting. It saves hours, but a human always checks the output. The second thing is visibility: people ask ChatGPT or Perplexity and the answer is created from publicly traceable information. That is why we also make sure AI tools have the right data about you.

Will AI replace an agency or a marketer?

No. AI speeds up production and analysis, but it will not decide for you where to put your budget and it will not spot that the data has been measured incorrectly. Without a brief and checking, a great deal of content is created with no effect. It is useful where volume and repetition are involved. Decision-making, strategy and responsibility for the result remain with people.

How long before I see the first results?

Fixes to measurement and PPC show within weeks. SEO, content and visibility in AI answers need months, because trust and indexing have to be built. That is why we plan for 90 days and in the first month do the things with the fastest effect, so that there is something to pay for the long-term part.

Can we carry out the implementation ourselves?

Yes. Some clients ask us only for the audit and the plan and manage the implementation in-house. In that case you receive a written procedure, priorities and the scope of work, plus the option of consultations by the hour. If you are not sure about the quality, we offer ongoing review without taking the campaigns over.

Do we have to change our website because of AI?

Usually adjustments are enough, not a new website. What matters is a comprehensible structure, consistent information about the company, prices and terms in one place, and content that answers customers’ real questions. AI tools and search engines can draw on a website like that. We only recommend a complete redesign when the website is holding back ordinary visitors as well.

Do you want marketing that can be evaluated?

Tell us what you use today and how much you put into it. We will get back to you with a concrete view of where your untapped potential lies.