Do you want people to write about you
on the websites people actually read?

Paid articles on blogs and in on-line media. We arrange the topic, the writing and the placement. Always with a visible label marking the cooperation, so that it complies with media rules and with readers' expectations.

Media chosen by field and readership, not by the lowest price
The text written by our editorial team or directly by an author of the given website
Mentions and links that search engines and AI assistants can work with

Would you like a proposal of media and topics?

Tell us what you want to communicate, to whom and on what budget. We will get back to you with a concrete proposal of websites and topics.

No obligation. Written output within 5 business days. Prefer the phone: +420 555 333 158

Why deal with it right now

People filter advertising out and look for recommendations themselves. And ever since AI assistants started assembling the answers, it also matters whether anyone writes about you at all.

A recommendation carries more weight than a banner

Before buying, people look for experiences and comparisons. A text in a medium they trust carries different weight from an advertising message they skip in two seconds.

AI answers are built from citations

ChatGPT, Perplexity and Gemini base their answers on the sources that write about a company. If nobody writes about you, they have nothing to draw on and will recommend your competitors.

Editorial links last

A mention in an article with real readers brings visits even years later. A link from a catalogue with no content brings nothing and disappears in time.

years in on-line marketing and PR

blogs and media in our database

article formats to choose from

0 days

to the proposal of media and topics

Does this sound familiar?

The sentences we hear when companies come to us for paid articles.

„We tried PR, but we do not know what it brought us.“

We agree in advance what we will measure: visits from the article, mentions, enquiries. After publication you get an overview, not just a list of links.

„They offered us a hundred articles for a few thousand.“

Texts like that are mainly read by robots. We will recommend fewer articles on websites that have real readers and a real editorial team.

„We have no time to write the source material.“

A half-hour call is enough. We write the rest and send you the text for approval before publication.

„We want ChatGPT to recommend us too.“

We focus on the sources AI tools draw on and on making sure you are written about factually and consistently.

I want a proposal of media and topics

They trust us

Continental · Hyundai Motor · Groupon · Union of Towns and Municipalities of the Czech Republic · Technology Agency of the Czech Republic · Datasys · Spokar · Slovak Athletics Federation · Energy Centre of the Ústí Region · VŠÚO Holovousy

and dozens of other Mediatoring.com clients

What we arrange for you with paid articles

From choosing the website to measurement. You choose the scope according to what you want to do yourselves.

Task	What we will do for you	Benefit
Choice of media	We propose websites based on your field, their readership and how search engines treat them.	You pay for reach, not for a number of links.
Topics	We come up with topics that interest readers and at the same time make business sense for you.	The article is read by people, not just by robots.
Writing the text	The text is written by our editorial team or by an author of the given website. We always send it to you for approval.	You have control over what is written about you.
Placement and labelling	We arrange publication including the commercial cooperation label according to the medium’s rules.	No risk of a complaint about hidden advertising.
Mentions and links	We place links where they make sense for the reader and unify the company details.	Usable for SEO and for AI answers.
Product reviews and tests	We arrange reviews with authors who write in the field long term and try the product out.	Real experience, not a rewritten catalogue.
Measurement	We set up tracking of visits from the articles and monitoring of mentions of the company.	You know which website brought in the enquiries.
Long-term plan	We spread publication over time and complement it with content on your own website.	Mentions accumulate gradually and naturally.

We always label paid articles as commercial cooperation where the medium requires it. We do not buy fake reviews or ratings and we do not guarantee particular positions in search.

4 steps to articles that have an effect

The procedure from the brief to the report after publication.

1. Brief

You tell us what you want to communicate, to whom and on what budget. We add what is realistic within that.

2. Proposal of media and topics

You get a list of websites with their parameters and suggested topics. You choose what you want published.

3. Text and approval

We write the article, send it for review and incorporate your comments. Nothing goes out without your consent.

4. Publication and report

We arrange publication and send you an overview of links, visits and mentions of the company.

How the cooperation works

No lengthy preliminaries. You get the proposal of media and topics within five business days.

15 minutes

Introductory call

We go through what you want to communicate, who your target group is and what budget you have.

within 5 days

Proposal and approval

A written proposal of media, topics and price. You choose what will be published.

within 30 days

Writing and publication

We write the text, have it approved and arrange its publication in the chosen media.

ongoing

Measurement and the next wave

We track visits and mentions. Based on the results we adjust the choice of media for the next period.

How much it costs

The price consists of the placement fee for the given medium and the price of the text. We show you both separately so you know what you are paying for.

A single article

One text and one placement. Suitable when you want to try the service out or support a particular piece of news.

Campaign

Several articles on selected websites within one period. Used when launching a product or entering a new market.

Ongoing PR

Regular publication throughout the year, measurement and the addition of related content on your own website.

I want a tailored quote

Paid articles and PR on the internet

A paid article works on two levels. In the short term it brings in readers who do not know about you and are dealing with a similar problem right now. In the long term it stays on the internet as a mention that will be found both by a search engine and by someone checking you out before a purchase. That is exactly why it makes sense to choose websites by their real readership and editorial quality, not by the lowest price for placement.

Cheap packages of dozens of articles on websites with no readers no longer work even for SEO. Search engines recognise such networks and either do not count the links from them or rate them negatively. A smaller number of texts that someone actually reads, and that can also be used as source material for your own content, makes far more sense.

A new layer arrived with AI assistants. When someone asks ChatGPT or Perplexity to recommend a supplier, the answer is assembled from what is publicly written about the companies. Companies nobody writes about do not make it into the answer. Consistency helps: the same name, the same details, the same service descriptions across sources. That is what we work on with paid articles, alongside the usual PR effect.

The last thing is honesty. We label commercial cooperation whenever the medium requires it, and we do not work with invented reviews. It may look tempting in the short term, but a fake review that is exposed does a company more damage than it ever brought.

I want a free consultation Take a look at our projects

Frequently asked questions about paid articles

Does a paid article have to be labelled as advertising?

Most reputable media require it and we respect that. Labelling commercial cooperation does not reduce the effect as much as companies fear. Readers expect the label these days and take it far worse when they find out that something was hidden advertising. The risk of a complaint or of the article being deleted is not worth it.

Do paid articles help SEO?

A quality article on a website with genuine readership helps, because it brings both a link and visits. Packages of dozens of texts on empty websites, however, are recognised by search engines, which either ignore them or rate them negatively. That is why we prefer fewer placements with greater impact and never promise specific rankings.

Does PR help AI tools to recommend me?

Yes, and it is one of the main reasons why companies ask for PR today. AI assistants put their answers together from public sources. If nobody writes about you, the model has nothing to draw on. Consistency of information and factual texts help, not a quantity of superlatives.

Can we write the texts ourselves, or use AI?

You can. A common option is for you or AI to prepare the first version and for us to adapt it to the requirements of the media outlet. Purely generated text, however, is often rejected by editors or is published with no effect, because it contains nothing specific. What works best is your own figures, case studies and practical experience.

How many articles is it worth publishing?

For a smaller company a few texts a year on well-chosen websites is enough. More important than the number is regularity and the fact that the topics build on one another. If ten articles come out in one month and then nothing for a year, the effect fades. That is why we spread publication over time.

Will I see the text before publication?

Yes, always. Nothing is published without your consent. We send the final version including the proposed headline and the placement of links. We incorporate your comments provided they do not conflict with the rules of the media outlet. Some editorial teams reserve the right to adjust the headline; we will let you know about that in advance.

Do you also arrange product reviews?

Yes, with authors who write regularly in the field and genuinely try the product out. We do not buy invented ratings or stars. A review may also contain criticism, which usually increases its credibility. A fake review, by contrast, can harm a company more than it gained.