Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
How can I use SEO effectively to increase traffic to and profitability of my e-shop?
Making effective use of SEO (search engine optimisation) is essential for increasing the organic traffic to your e-shop, which can significantly increase your profitability without having to raise your advertising spend. This involves optimising the titles, descriptions and content of your product pages with keywords that are relevant to your…Does a paid article have to be labelled as advertising?
Most reputable media require it and we respect that. Labelling commercial cooperation does not reduce the effect as much as companies fear. Readers expect the label these days and take it far worse when they find out that something was hidden advertising. The risk of a complaint or of the…Why has Google not indexed our new articles?
Most often because they are short, similar to one another or because no internal link points to them. Google no longer lets everything into the index and quietly leaves out weak content. The solution is usually to merge several texts into one decent one, add links and drop what has…How does a consultation differ from an audit?
A consultation is a conversation about your situation and ends with a recommended direction. An audit is separate work in which we go through the website, campaigns or processes in detail and measure things. If the consultation shows that an audit is needed, we will propose its scope and price.…Is it better to invest in conversion or in advertising?
As long as most people leave the e-shop because of the way it works, advertising is the most expensive route to revenue. First we calculate how many customers you are losing on the product page, at delivery and in the basket. Once we know the figures, we can compare the…How often should I send marketing e-mails to my customers?
Imagine you are on a first date and trying to find the right frequency for messaging your new discovery. If you send them ten messages a day, they will probably label you as too intense and dump you. On the other hand, if you get in touch once a month,…How do you deal with the protection of company data and GDPR in AI functions?
Before development even begins we clarify which data actually goes into the AI and which stays only in your database. We choose solutions and settings where your data is not used to train models, and we restrict access by role. We cover the processing of personal data contractually, including a…Can the workshop be held online?
Yes, but we recommend the in-person format. The practical part with the Plan-Review-Fix cycle and peer review between participants works considerably better live. We offer the online version at the same price, but with the caveat that some of the interactivity is inevitably lost.How long does it take before I see the results of link building?
The time frame for visible results from link building can vary depending on various factors, such as the level of competition in your sector, the quality and number of links you obtain and the current state of your link profile.You can usually expect the first positive results after several months…Can an AI agent work with our data securely?
The agent is given only the permissions it needs for the task and accesses data through an interface with a limited scope. Every step is logged, so it can be traced afterwards what the agent read and what it wrote. For sensitive steps, approval remains with a human. We set…How much does the page indexing service in Google cost?
The price is determined by the number of URLs that you want Google to index. For classic company websites this typically means essentially all the pages of the site – both informational and static pages and, for example, individual blog articles. For an e-shop we recommend indexing in a similar…What is the AI Act and do we have to deal with it already?
The AI Act is an EU regulation that regulates the development and use of AI. Although some obligations are being phased in gradually, it is essential to have the rules in place now (AI governance). If you are now deploying new systems without regard to the AI Act, you risk…