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Frequently asked questions

Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
  • Why is optimisation for AI important and what benefits does it bring?

    In the new information ecosystem, where users receive direct, structured answers from generative AI, the way users consume information is changing fundamentally. Correct implementation of GEO strategies can bring several key benefits: an increased chance that your content will be cited in generative AI answers; a stronger position for your…
  • How do I know whether I need an agent or a cheaper solution is enough?

    An agent pays off where the next step is decided only by what is discovered along the way, and where the list of possible variants would be longer and more fragile than the description of the goal. If the whole procedure fits into a one-page flowchart with no node that…
  • How can e-mail marketing benefit my business?

    E-mail marketing brings your business a number of significant benefits that can contribute considerably to its growth and success:Increased customer loyaltyRegular communication with your customers helps to build and strengthen your relationship with them. By providing relevant content such as news, tips and special offers, you keep customers engaged and…
  • Můžeme nad lokálním modelem provozovat AI agenty?

    Ano a bývá to jeden z hlavních důvodů, proč do lokálního nasazení jít. Agent, který běží nepřetržitě a zpracovává každý příchozí e-mail nebo dokument, spotřebuje v cloudu velké objemy a jeho účet špatně předvídáte. Na vlastním modelu běží za cenu elektřiny. Návrh a stavbu agentů řešíme v rámci služby AI…
  • Jaký je vztah Mediatoringu a agentury PRONETmedia?

    Mediatoring navazuje na agenturní část PRONETmedia. Když Michal Kubíček v roce 2018 PRONETmedia prodal, převzal Mediatoring marketing, tvorbu webů a aplikací a AI. E-shopy přešly do samostatné firmy PNM International s.r.o.
  • How often do backups and business recovery need to be tested?

    At least twice a year and always after a major change to systems. What is tested is not just that a backup exists but that you can restore operations from it within a time the company can survive economically. The test should be recorded, with who carried it out and…
  • What about data security and GDPR during digitalisation?

    We deal with security from the start, not only after deployment: access rights by role, backups, encryption and an overview of who works with which data. With AI functions we also monitor where data goes – company information does not belong in public tools without contractual safeguards. Where necessary we…
  • How do search engines evaluate links?

    Google’s algorithm uses hundreds of factors to rate pages, and the evaluation of links is among them. One factor that remains important is the number of links. Even today this criterion is still one of the most important factors in how Google evaluates links, but it cannot be assessed in isolation.…
  • Can we use free versions of AI tools for company purposes?

    From the point of view of security and the AI Act this is highly risky. Free versions (e.g. standard ChatGPT without an Enterprise licence) may use the data entered to train the model further. If your employee enters sensitive data, trade secrets or clients’ personal data there, it becomes part…
  • How do I arrange a free consultation?

    Just write to us via the contact form on this page, call +420 555 333 158, or simply pick a slot for a 15-minute call in the calendar. We get back to you within one working day and on the intro call we discuss your brief, your data and the…
  • Jaký hardware potřebujeme na vlastní AI model?

    Záleží na velikosti modelu a na tom, kolik lidí ho bude používat. Na vytěžování dokumentů a třídění textů stačí jedna výkonná grafická karta s 24 GB paměti. Pro firemního asistenta nad dokumenty je rozumný start karta s 32 GB, pro provoz s několika uživateli současně se vyplatí 96 GB a…
  • How long does it take for my online reputation to improve?

    The time needed to improve your online reputation can vary considerably depending on the specific situation. In some cases we can achieve positive results within a few weeks, while in others, particularly in more complex cases, the process can take months. It is important to have realistic expectations and to…