Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.

Do we have to keep a record of the AI tools our employees use?
We recommend it even if the legislation did not require it. Without a list you do not know where company data is going and what an external service is storing about your company. The record is usually a simple table: tool, purpose, who uses it, what data goes into it…
Jak zajišťujete ochranu dat a soukromí během trénování?
Ochrana dat je pro nás klíčová – pracujeme jen s daty, ke kterým máte oprávnění, a projekt nastavujeme tak, aby citlivá data neopouštěla vaši infrastrukturu nebo dohodnuté zabezpečené prostředí. Postupujeme v souladu s GDPR, se všemi stranami podepisujeme smlouvu o mlčenlivosti (NDA) a data nikdy nepoužíváme k trénování jiných modelů…
Can you rewrite our old application in a modern environment?
Yes, migrating outdated systems is a frequent assignment. First we map what the application can do today and how much of that is actually used, then we propose a procedure with data transfer and a transitional period. The aim is for operations not to be interrupted for a single day.
What if after the consultation I find I cannot manage on my own?
No problem. Either we continue with further consultations or we take over a specific part of the work. It is not a condition and you do not have to buy any package in advance. Just as often it happens that the client leaves realising that all they need to do…
How do you deploy AI models into live operation?
We package the model into a service with an API, deploy it on your server, in a private cloud or on an edge device at the machine, and connect it to the systems that are to work with it. We version both models and training data, so a previous version…
Should I block AI robots or let them in?
It depends on what the website does. If you want enquiries and recommendations, it usually pays to let them reach ordinary information about services, prices and contacts. With paid content or original research it makes sense to restrict part of it. The decision is commercial, not technical, and we recommend…
How large does a database need to be to be worthwhile?
It makes sense even with a few hundred contacts, provided they are people who buy from you. Quality decides, not quantity. A smaller, well-segmented database commonly earns more than tens of thousands of addresses that nobody has ever cleaned. That is why we start with cleaning and segmentation, not with…
What is the difference between an AI agent, a workflow and a script?
A script is a program with a fixed, hard-coded procedure: it does the same thing every time and never improvises. A workflow is a predefined sequence of steps in which the model handles one part – for example it reads an e-mail and converts it into structured data. An agent…What is the relationship between Mediatoring and the PRONETmedia agency?
Mediatoring continues the agency side of PRONETmedia. When Michal Kubíček sold PRONETmedia in 2018, Mediatoring took over marketing, web and app development and AI. The e-shops moved to a separate company, PNM International s.r.o.
How do search engines evaluate links?
Google’s algorithm uses hundreds of factors to rate pages, and the evaluation of links is among them. One factor that remains important is the number of links. Even today this criterion is still one of the most important factors in how Google evaluates links, but it cannot be assessed in isolation.…
Jak poznám, jestli potřebuju agenta, nebo mi stačí levnější řešení?
Agent se vyplatí tam, kde se další krok rozhoduje až podle toho, co se cestou zjistí, a kde by seznam možných variant byl delší a křehčí než popis cíle. Pokud se dá celý postup nakreslit do vývojového diagramu na jednu stránku a nezůstane v něm místo, kde je potřeba úsudek…
Kolik stojí trénování nebo finetuning AI modelu?
Cena záleží na rozsahu úlohy, velikosti modelu a množství dat, se kterými pracujeme – finetuning menšího modelu na konkrétní úlohu vyjde jinak než trénování rozsáhlejšího modelu na doménově specifických datech. Na úvodní konzultaci projdeme vaše zadání a připravíme orientační nabídku na míru, ať víte, s čím počítat, než se do…
