Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
Keywords vs. contextual semantics
In SEO, optimisation for specific keywords dominates, with the emphasis on their density and placement in meta tags or headings. For example, an analysis of 10,000 Czech websites showed that pages in the TOP 3 positions have an average keyword density of 1.2%. GEO shifts attention to a broader semantic…Who is a bespoke application worth it for?
For companies that have run into the limits of off-the-shelf solutions – the system cannot handle part of their process, so the gap is filled with spreadsheets and e-mails. What matters is not so much the size of the company as how much time and how many errors the routine…Can we have positive reviews written for us?
We do not recommend it and we do not do it. Platforms detect invented ratings and it then harms the company more than the original criticism. What is more, AI tools recognise identical text patterns. The less spectacular route works: systematically asking real customers for reviews, responding to criticism factually…Which technologies do you use to develop applications?
We choose according to the brief, not according to fashion. Most often we build web applications that run in a browser on both computers and mobiles, with an SQL database and connections to surrounding systems via API. They can run on our hosting or on your infrastructure. We stick to…Who in the company bears responsibility for failing to meet NIS2 obligations?
The new legislation (and the Czech Cybersecurity Act) targets top management directly. Responsibility can no longer be delegated solely to the IT department or an external administrator. Statutory bodies have a duty to educate themselves in the field of cybersecurity and to oversee the implementation of measures. In the event…What are SPF, DKIM and DMARC?
If you want to make sure that your e-mails do not land in the spam folder, think of it as trying to get into a very exclusive party. Except that this time, instead of relying only on your charm and an invitation, you have to prove that you have a…Is a bespoke application worth it when an off-the-shelf solution exists?
If an off-the-shelf solution covers your processes, we will recommend it and you will save money. Bespoke development makes sense when the packaged product can only do part of the job, forces you to change working procedures or charges a licence per user for the functions you need. We will…Why is optimisation for AI important and what benefits does it bring?
In the new information ecosystem, where users receive direct, structured answers from generative AI, the way users consume information is changing fundamentally. Correct implementation of GEO strategies can bring several key benefits: an increased chance that your content will be cited in generative AI answers; a stronger position for your…Do you issue a certificate of completion?
Yes. After the workshop every participant receives confirmation – a certificate of completion – which can be used for internal HR purposes.Do you also arrange product reviews?
Yes, with authors who write regularly in the field and genuinely try the product out. We do not buy invented ratings or stars. A review may also contain criticism, which usually increases its credibility. A fake review, by contrast, can harm a company more than it gained.What happens if a model starts losing accuracy in operation?
Data changes over time and with it the accuracy of the model declines. That is why from the outset we measure the quality of outputs against a control sample and watch for deviations in input data. When accuracy falls below the agreed threshold, you receive an alert and we retrain…How can a website analysis help increase the profitability of my e-shop?
A website analysis is a key first step in the process of optimising an e-shop, because it provides valuable information about how visitors behave on your site, where they spend the most time and at which points they leave the site without making a purchase. This data allows you to…