Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
How can I make sure my e-mails do not end up in the spam folder?
Imagine you are trying to get into an exclusive party. But instead of security letting you in, you are sent straight down to the cellar. Well, in the world of e-mail that cellar is the spam folder. To make sure your e-mails go straight to the inbox instead, like VIP…What if after the consultation I find I cannot manage on my own?
No problem. Either we continue with further consultations or we take over a specific part of the work. It is not a condition and you do not have to buy any package in advance. Just as often it happens that the client leaves realising that all they need to do…Can you help us choose between an “off-the-shelf” solution and developing our own AI tool?
Yes, that is a key part of our technology-independent consulting. We will assess whether it is more advantageous for you to use an existing platform (such as Microsoft 365 Copilot) or to build your own solution based on open-source models (e.g. Llama, GPT OSS and so on) running on your…How can I prevent damage to my online reputation in the future?
Prevention is a key part of protecting your online reputation. We recommend regular monitoring of the internet so that potential threats to your reputation can be identified and dealt with quickly. It is also important to build a strong online presence through quality content and positive online activities, which can…How much does a connection cost?
The price is calculated individually according to the breadth of the integration, the technology used and the volume of data transferred. On top of the one-off deployment there is a monthly charge for operation and supervision of the bridge.How will you incorporate artificial intelligence into the application?
We add AI where it genuinely saves work – searching company documents, pre-filling and checking inputs, suggesting replies, sorting enquiries or preparing material for reports. Always working on your data and with clear rules about what the model may and may not do. We have been working with AI and…How much do copywriting services cost and is the charge per hour or per standard page?
Copywriters’ fees can vary considerably depending on a range of factors, and there is no single standard for charging for copywriting services, but there are various ways in which a copywriter may charge:Some copywriters charge for their services on an hourly basis. The hourly fee can range from relatively low…Keywords vs. contextual semantics
In SEO, optimisation for specific keywords dominates, with the emphasis on their density and placement in meta tags or headings. For example, an analysis of 10,000 Czech websites showed that pages in the TOP 3 positions have an average keyword density of 1.2%. GEO shifts attention to a broader semantic…Why is it important to hire a professional copywriter?
A professional copywriter has the skills and experience needed to write high-quality, effective content. They are able to express your messages clearly and persuasively, both for people and for search engines. Investing in professional copywriting can have a considerable impact on your online success and help you achieve better results…Can ChatGPT and other AI tools see my website?
It depends on two things. First, whether the website denies them access in robots.txt, and second, whether the content is available without running JavaScript. When text is only loaded by a script, some tools will not read it. We check both when reviewing indexing and you receive the result in…How often do you update the website?
According to the package chosen, as a rule monthly. We deploy critical security updates immediately. We always test updates on a copy of the website, not blindly in live operation.How can I increase the average order value in my e-shop?
Increasing the average order value (AOV) is an effective strategy for increasing profitability without having to attract more visitors. This can be achieved through cross-selling and recommending complementary products that supplement the customer’s original purchase, or through upselling by offering more premium versions of products. Another strategy is to offer…