Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
How often is data transferred?
As required. Either immediately when an event occurs, for example a new order, or in batches at set intervals. The volume of data and the limits of the interfaces on both sides are the deciding factors.What are GEO (Generative Engine Optimization) and LLMO (LLM Optimization) and how do they differ from classic SEO?
GEO and LLMO are new digital marketing disciplines focused on optimising websites, content and digital presence so that large language models (LLMs) such as ChatGPT, Claude or Gemini find them easily, interpret them correctly and are highly likely to cite them in their answers. Whereas classic SEO concentrates on optimising…Will GEO replace SEO?
GEO does not represent a replacement for traditional SEO but an evolutionary extension of it. While SEO remains key for transactional queries and local search, GEO dominates in informational and complex queries. Successful companies will have to balance their investment in both approaches, with a ratio of 60:40 (SEO:GEO) appearing…Can you automate a specific area, for example orders or invoices?
Yes, and it is usually the fastest first step. Receiving and matching documents, approvals, monitoring deadlines, transferring data between systems and regular reports can all be automated. With documents, AI is useful today for extracting data and passing it on. At the same time we leave checking to a human…What are E-E-A-T signals and why are they important for GEO?
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is a framework used by Google (and reflected by LLMs) to assess the quality of web content. While Google uses it primarily for quality rating, for LLMs these signals are key to assessing the trustworthiness of a source and the likelihood of citing it. LLMs…Can we end the cooperation at any time?
Yes. The website and the data are yours. We will hand over access details, backups and documentation and help you with the transition to another supplier.What are the most effective ways to improve the user-friendliness of my e-shop?
Improving the user-friendliness of your e-shop can considerably increase your conversion rates and overall profitability. This includes simplifying navigation so that customers can easily find what they are looking for, optimising page loading speed and ensuring that your e-shop is fully responsive and easy to use on all devices, including…What should an internal guideline for the use of AI contain?
A list of approved tools, a clear definition of the data that must not be entered into them (personal data, contracts, source code, know-how), a rule on human checking of outputs and a responsible person people can turn to. Alongside that, instruction of employees and a record of who completed…Do you also offer training for specific professions, or is it a general course?
We build on the methodology of our courses at Mediatoring – we always adapt the training to the specific audience. We have modules for marketing (GEO and content creation), for sales staff (lead analysis and personalised outreach) and for management (strategy and the AI Act). The aim is not to…Can ChatGPT and other AI tools see my website?
It depends on two things. First, whether the website denies them access in robots.txt, and second, whether the content is available without running JavaScript. When text is only loaded by a script, some tools will not read it. We check both when reviewing indexing and you receive the result in…What if we want to extend the application later?
We allow for that from the start, which is why we design the data model so that it can be added to. We handle extensions either as one-off work according to a brief or as part of ongoing development. The application therefore grows with the company and does not have…What does high-quality SEO copywriting mean?
High-quality SEO copywriting involves the correct use of keywords and phrases that are relevant to the topic of your pages. However, it must not feel forced or unreadable. The text should be readable, informative and interesting for the reader, with keywords integrated into the content in a way that is…