What should content optimised for LLMs look like?
FAQContent for LLMs should be factually accurate and citable, structured in a format that is easy for LLMs to digest (e.g. short paragraphs, clear headings, lists, tables), provide explicit answers to questions in natural language and contain relevant contextual metadata and structured data. Great emphasis is placed on E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness). The text should be stylistically direct, use shorter sentences and clear logical connections, express relationships between pieces of information explicitly and provide rich associations and context for key entities.