Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.

How much does training or fine-tuning an AI model cost?
The price depends on the scope of the task, the size of the model and the amount of data we work with – fine-tuning a smaller model for a specific task costs something different from training a larger model on domain-specific data. During the initial consultation we go through your…
What should an internal guideline for the use of AI contain?
A list of approved tools, a clear definition of the data that must not be entered into them (personal data, contracts, source code, know-how), a rule on human checking of outputs and a responsible person people can turn to. Alongside that, instruction of employees and a record of who completed…
Co když nám lokální model přestane stačit?
Řešení stavíme tak, aby šel model vyměnit bez přestavby zbytku. Rozhraní, kterým na něj vaše systémy volají, zůstává stejné, takže se dá nasadit větší model, přejít na výkonnější hardware, nebo náročné dotazy přesměrovat do cloudu a zbytek nechat běžet lokálně. Tuhle kombinaci používá většina firem, které to mají dobře postavené.
Nahradí nám AI agent zaměstnance?
V praxi z lidí sundá rutinu a nechá jim rozhodování. Agent zvládne přepisování, dohledávání a přípravu podkladů, ale výjimky a schvalování zůstávají na člověku – u operací, které mění data nebo odcházejí zákazníkovi, je to i technicky nutné. Nejčastěji tak stejný tým zvládne větší objem práce a ubude přesčasů strávených…
What does the copywriting process involve?
The copywriting process involves identifying the target audience, researching the topic, generating ideas, writing the text, editing and optimising the content for the target group and for search engines.The first step is to determine who you want to reach. This involves defining the target group and analysing the demographics, behaviour…
How long does an initial cybersecurity audit take?
Two to three weeks for a smaller company, longer for a manufacturer with several sites. We need access to an overview of systems, suppliers and access rights, plus a few hours of your IT team’s time. The output is a written summary of weak points, the impact of NIS2 and…
Who owns the code, prompts and data from the project?
You do. The source code, prompts, evaluation sets and all data remain yours, and we hand them over together with documentation. We do not lock you into a platform of our own, so you can take the solution in-house or hand it to another supplier at any time.
Which marketing strategies are the most effective for increasing sales in an e-shop?
Various marketing strategies have proved effective for increasing sales in an e-shop, including e-mail marketing, PPC advertising, content marketing and social media marketing. E-mail marketing is particularly effective for repeat sales and for maintaining relationships with existing customers through personalised offers and newsletters. PPC advertising allows you to target specific…
