Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
What is an AI agent and how does it differ from a chatbot?
A chatbot answers a query; an agent completes a task. It is given a goal, plans the steps itself, reaches into your systems via API, verifies intermediate results and writes the output where it belongs. Typically it processes an order, prepares material or checks a contract against rules. We always…How can e-mail marketing benefit my business?
E-mail marketing brings your business a number of significant benefits that can contribute considerably to its growth and success:Increased customer loyaltyRegular communication with your customers helps to build and strengthen your relationship with them. By providing relevant content such as news, tips and special offers, you keep customers engaged and…Do you train models from scratch, or only fine-tune existing ones?
Both, depending on the task. With language models, fine-tuning an existing open-source model on your terminology and data is almost always sufficient, because it is an order of magnitude cheaper. Training from the ground up makes sense for specific machine learning and computer vision tasks using your own data. We…Will AI and automation replace our employees?
Our experience is different: routine disappears, not people. AI and automation take over retyping data, searching documents and putting reports together – in other words work that nobody enjoys. People move towards customers, checking and decision-making. For this to work, every deployment must also include explanation and training, otherwise the…Will I see the text before publication?
Yes, always. Nothing is published without your consent. We send the final version including the proposed headline and the placement of links. We incorporate your comments provided they do not conflict with the rules of the media outlet. Some editorial teams reserve the right to adjust the headline; we will…Why has Google not indexed our new articles?
Most often because they are short, similar to one another or because no internal link points to them. Google no longer lets everything into the index and quietly leaves out weak content. The solution is usually to merge several texts into one decent one, add links and drop what has…What will you need from us at the start of the project?
What helps most is an idea of the problem you want to solve and access to the relevant data – the documents, databases or systems the model is supposed to work with. We take care of the rest, including the technical setup.Will AI replace an agency or a marketer?
No. AI speeds up production and analysis, but it will not decide for you where to put your budget and it will not spot that the data has been measured incorrectly. Without a brief and checking, a great deal of content is created with no effect. It is useful where…Does the website have to have been built by you for you to take over its management?
No. We also take over the management of websites built by someone else. We start with an entry review so that we know what condition the website is in when we take it over and what needs to be put right first.Jak dlouho trvá, než agent začne reálně pracovat?
Návrh řešení a nabídku dostanete do pěti pracovních dnů od úvodního hovoru. U menších úloh běží první funkční verze na vašich reálných datech do měsíce. Složitější agent napojený na několik systémů trvá déle, ale i tehdy pracujeme po částech, abyste průběžně viděli, co už funguje a co ještě ne.How long does an initial cybersecurity audit take?
Two to three weeks for a smaller company, longer for a manufacturer with several sites. We need access to an overview of systems, suppliers and access rights, plus a few hours of your IT team’s time. The output is a written summary of weak points, the impact of NIS2 and…Jak probíhá komunikace v průběhu projektu?
Domluvíme si pravidelné konzultace, na kterých ukazujeme průběžné výsledky, řešíme případné úpravy zadání a odpovídáme na otázky. Chcete-li, můžeme komunikovat i průběžně přes e-mail nebo videohovor, podle toho, co vám vyhovuje.
