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Frequently asked questions

Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
  • Why is it important to hire a professional copywriter?

    A professional copywriter has the skills and experience needed to write high-quality, effective content. They are able to express your messages clearly and persuasively, both for people and for search engines. Investing in professional copywriting can have a considerable impact on your online success and help you achieve better results…
  • How quickly can you start working on repairing my online reputation?

    Our work on repairing your online reputation begins immediately after we receive your request and carry out an initial analysis of your situation. This process involves identifying the negative information that is affecting your reputation and creating a strategy for addressing it. How quickly you see results may depend on…
  • How much does the page indexing service in Google cost?

    The price is determined by the number of URLs that you want Google to index. For classic company websites this typically means essentially all the pages of the site – both informational and static pages and, for example, individual blog articles. For an e-shop we recommend indexing in a similar…
  • What if digitalisation failed for us in the past?

    That is a common starting point for our cooperation. Usually the software was not what was missing, but rather the setting up of processes, an owner of the change and training for people – which is why the team went back to spreadsheets and e-mails. So first we find out…
  • How does AI training for employees work?

    Training is not just about theory. We focus on practical workshops. Employees try out on their own tasks how AI can help them with writing e-mails, analysing spreadsheets or preparing reports. The aim is to remove the fear of the technology and replace it with a practical skill.
  • Kolik stojí provoz AI agenta a jak se dá udržet pod kontrolou?

    Provoz tvoří platba za tokeny modelu, hosting a náš dohled. Agentní běh spotřebuje výrazně víc tokenů než jedna otázka do chatu, protože model v každém kroku znovu čte celou historii předchozích kroků. Právě proto má každý běh předem daný strop na počet volání i útratu a při jeho překročení se…
  • What is the difference between copywriting and editorial services?

    Copywriting focuses on creating texts with the aim of persuading and motivating the reader to take a particular action, whereas an editor concentrates on correcting grammatical and stylistic errors in existing texts without creating new content. Copywriters write texts that are intended to generate actions, such as buying a product,…
  • Who is a bespoke application worth it for?

    For companies that have run into the limits of off-the-shelf solutions – the system cannot handle part of their process, so the gap is filled with spreadsheets and e-mails. What matters is not so much the size of the company as how much time and how many errors the routine…
  • What hardware do we need for our own AI model?

    It depends on the size of the model and how many people will use it. For document data extraction and text classification a single powerful graphics card with 24 GB of memory is enough. For a company assistant over your documents a 32 GB card is a sensible start, and…
  • How long does a consultation take and what should I prepare?

    Normally 60 or 120 minutes. We send a short questionnaire in advance in which you describe your situation, budget and deadlines. The more specific the brief, the more we manage to cover. Access to analytics, suppliers’ quotations or sales figures are useful. Without such material the consultation is needlessly held…
  • What if we want to run AI on our own servers?

    We have experience with deploying locally operated models where sensitive data does not leave your infrastructure. It is the right route for companies and organisations that cannot send data to public services.
  • Do we have to replace all our hardware and software because of NIS2?

    Not at all. NIS2 is not about buying the most expensive technology but about setting up processes and sensible risk management. It is often enough to configure existing systems correctly, introduce two-factor authentication (MFA), manage access rights better and train people regularly. Our audit identifies what genuinely needs to be…