Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.

How do we know whether AI is right for us and where should we start?
We start with a short audit of your processes. We look for repetitive tasks, work with large volumes of text or data and areas with a high error rate. These are the places where AI delivers results within a matter of weeks. Our 10 years of experience in digitalisation allow…
S jakými AI modely a technologiemi pracujete?
Pracujeme s komerčními modely jako Claude, GPT nebo Gemini i s otevřenými modely, které jde provozovat na vlastní infrastruktuře. Agenty stavíme v Pythonu a PHP nad API poskytovatelů, s MCP servery pro připojení nástrojů, a tam, kde to stačí, i nad automatizačními platformami typu n8n nebo Make. Volba modelu je…
Which systems can you connect?
E-shops, accounting and ERP systems, CRM, payment gateways, project tools and language models. We have access to more than two hundred ready-made connections, for example ABRA Flexi, HELIOS, Fakturoid, Shoptet, Upgates, WooCommerce, HubSpot, Freelo, Comgate and Fio.
How do you deal with the protection of company data and GDPR in AI functions?
Before development even begins we clarify which data actually goes into the AI and which stays only in your database. We choose solutions and settings where your data is not used to train models, and we restrict access by role. We cover the processing of personal data contractually, including a…
How will we know whether digitalisation has paid off?
Before we start we agree on the figures we will track: the time taken to process an order, the number of errors in data, the hours spent on manual work or how long it takes management to receive a report. After deployment we measure them again. With AI functions we…
What hardware is needed to run your own model?
It depends on the size of the model and the number of users. Smaller open-source models run on a single server with a more powerful graphics card; larger ones need dedicated hardware or a rented private cloud. Before buying anything we calculate how many queries a day you will have…
Is AI helping attackers to damage a company’s reputation these days?
Unfortunately, yes. In a few minutes generative tools can produce dozens of serious-looking reviews, articles or a voice recording that sounds like the managing director. That is precisely why reputation is monitored continuously – the sooner a fake wave is caught, the easier it is to deal with at source…
Do we have to have an AI guideline even if we do not officially use AI?
That is precisely when it matters most. If you have no rules, it does not mean that AI is not being used in the company – you simply do not know about it and have no way of managing it. The inventory is usually the biggest surprise for management.
What is the main benefit of a digital maturity audit of a business?
The audit gives you an objective view of where your company actually stands in terms of technology. It identifies the weak points that are holding you back and points to specific innovation potential in your production or administration. The result is a clear recommendation of technology-independent solutions that will not…
Will AI and automation replace our employees?
Our experience is different: routine disappears, not people. AI and automation take over retyping data, searching documents and putting reports together – in other words work that nobody enjoys. People move towards customers, checking and decision-making. For this to work, every deployment must also include explanation and training, otherwise the…
What does the copywriting process involve?
The copywriting process involves identifying the target audience, researching the topic, generating ideas, writing the text, editing and optimising the content for the target group and for search engines.The first step is to determine who you want to reach. This involves defining the target group and analysing the demographics, behaviour…
How long does indexing take?
For smaller websites it is often a matter of days, for large e-shops weeks to months. The speed is not determined by us but by the search engine, according to how trustworthy and up to date the site is. We can remove obstacles and send the right signals, but nobody…
