Campaign ROI calculator
Plug in your budget and funnel parameters and the calculator works out your cost per lead, the value you can expect from it and the return on your ad spend.
Campaign budget and performance
Customer value
Advanced assumptions (funnel constants)
Expected return
Return per lead
–×
Expected margin value of a lead against its full cost (media + fee).
Cost per lead
–
Lead value
–
Leads / month
–
– clicks
CPL from media
–
excluding agency fee
Deals / year
–
incl. campaign ramp-up
Cost per deal (CAC)
–
annual cost / deals
Year 1 revenue
–
return –× cost
Lifetime value (LTV)
–
return –× cost
Save your settings and get a short link
Enter your email and we will generate a short link with these settings that you can share.
An illustrative model – live campaign data will sharpen the real numbers.