Campaign ROI calculator

Plug in your budget and funnel parameters and the calculator works out your cost per lead, the value you can expect from it and the return on your ad spend.

Campaign budget and performance

Media budgetCZK/month into ad platforms (Google, Sklik, LinkedIn, Meta)

Agency feeCZK/month for strategy, management and optimization

Average CPCCZK per click across channels

Visit → enquiry conversion% of landing page visits that submit an enquiry

Customer value

Monthly deal valueCZK/month average billing per new customer

Customer lifetimemonths an average customer stays with you

Advanced assumptions (funnel constants)

Enquiry → sales opportunity

Opportunity → closed deal

Gross margin on services

Campaign ramp-up in year 1% of full performance

Billed months in year 1reflects the length of the sales cycle

Expected return

Return per lead

–×

Expected margin value of a lead against its full cost (media + fee).

Cost per lead

–

Lead value

–

Leads / month

–

– clicks

CPL from media

–

excluding agency fee

Deals / year

–

incl. campaign ramp-up

Cost per deal (CAC)

–

annual cost / deals

Year 1 revenue

–

return –× cost

Lifetime value (LTV)

–

return –× cost

An illustrative model – live campaign data will sharpen the real numbers.

Campaign ROI calculator

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