Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
Is implementing AI expensive?
The costs depend on the complexity. Many effective tools work on a monthly subscription basis and deploying them is a matter of days. For complex bespoke systems we prepare a return-on-investment (ROI) analysis so that you know exactly how long it will take for the time saved or the increased…How can I use data analysis to increase the profitability of my e-shop?
Data analysis plays a key role in understanding your customers’ behaviour and optimising your marketing and sales strategies. By tracking and analysing data such as conversion rates, traffic sources, customer behaviour on the site and the effectiveness of advertising campaigns, you can identify what works and what needs improvement. This…Why do our e-mails end up in spam?
Most often because of the technical set-up of the domain. Without SPF, DKIM and DMARC records the sender looks untrustworthy. The second reason is the database: inactive addresses, contacts obtained without consent and a non-functioning unsubscribe link all damage reputation. Only in third place comes the content. An audit will…How do we know whether AI is right for us and where should we start?
We start with a short audit of your processes. We look for repetitive tasks, work with large volumes of text or data and areas with a high error rate. These are the places where AI delivers results within a matter of weeks. Our 10 years of experience in digitalisation allow…How long does a consultation take and what should I prepare?
Normally 60 or 120 minutes. We send a short questionnaire in advance in which you describe your situation, budget and deadlines. The more specific the brief, the more we manage to cover. Access to analytics, suppliers’ quotations or sales figures are useful. Without such material the consultation is needlessly held…Should all pages be in the index?
No. Filters, sorting, pagination, the basket, search results and technical pages do not belong in the index. If you leave them there, the robot uses up its capacity on nonsense and never reaches the important pages. Part of the work is therefore deciding what to exclude from the index by…How can I find out whether AI is using my content?
Monitoring visibility in AI answers is a new field of analysis. Tools such as Perplexity or ChatGPT can give you a hint as to whether your content is being mentioned. Tracking increased indirect traffic or using tools for monitoring mentions in AI answers will give you a clearer picture. Regular…Can the workshop be held online?
Yes, but we recommend the in-person format. The practical part with the Plan-Review-Fix cycle and peer review between participants works considerably better live. We offer the online version at the same price, but with the caveat that some of the interactivity is inevitably lost.What is copywriting and SEO copywriting?
Copywriting is the art of writing texts that aim to persuade readers, capture their interest and motivate them to take a specific action, for example buying a product or using a service. SEO copywriting is a specialisation within copywriting that focuses on the use of keywords and phrases so that…What should content optimised for LLMs look like?
Content for LLMs should be factually accurate and citable, structured in a format that is easy for LLMs to digest (e.g. short paragraphs, clear headings, lists, tables), provide explicit answers to questions in natural language and contain relevant contextual metadata and structured data. Great emphasis is placed on E-E-A-T signals…What should be done in the first 24 hours after a cyber incident?
Disconnect the affected systems, but do not switch them off (because of the evidence), convene the pre-assigned roles, secure backups off the network and start writing a timeline. Then deal with reporting and communication with partners. This cannot be improvised while everything is happening, which is why we prepare the…Can we draw a subsidy for employee training?
Part of the cost of employee education can be covered from subsidy programmes. We are an accredited supplier and will help you with the administration.