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Frequently asked questions

Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
  • How can I find out whether AI is using my content?

    Monitoring visibility in AI answers is a new field of analysis. Tools such as Perplexity or ChatGPT can give you a hint as to whether your content is being mentioned. Tracking increased indirect traffic or using tools for monitoring mentions in AI answers will give you a clearer picture. Regular…
  • How long does it take to write a good copywriting text?

    The time needed to write good copy depends on the length of the text, the complexity of the topic and the copywriter’s experience. Shorter texts can be written within a few hours, while longer and more complex texts may require several days or weeks.Experienced copywriters tend to work more efficiently…
  • Can you rewrite our old application in a modern environment?

    Yes, migrating outdated systems is a frequent assignment. First we map what the application can do today and how much of that is actually used, then we propose a procedure with data transfer and a transitional period. The aim is for operations not to be interrupted for a single day.
  • How long does it take for SEO to show up in orders?

    Technical fixes and the addition of missing content are usually visible within a matter of weeks. For competitive queries allow several months, because you are waiting for the search engine to reassess the content and for authority to build up. That is why we design the plan so that the…
  • Who owns the code, prompts and data from the project?

    You do. The source code, prompts, evaluation sets and all data remain yours, and we hand them over together with documentation. We do not lock you into a platform of our own, so you can take the solution in-house or hand it to another supplier at any time.
  • What should be done in the first 24 hours after a cyber incident?

    Disconnect the affected systems, but do not switch them off (because of the evidence), convene the pre-assigned roles, secure backups off the network and start writing a timeline. Then deal with reporting and communication with partners. This cannot be improvised while everything is happening, which is why we prepare the…
  • Does the website have to have been built by you for you to take over its management?

    No. We also take over the management of websites built by someone else. We start with an entry review so that we know what condition the website is in when we take it over and what needs to be put right first.
  • Which AI models and technologies do you work with?

    We work with commercial models such as Claude, GPT or Gemini as well as open models that can run on your own infrastructure. We build agents in Python and PHP on top of the providers' APIs, with MCP servers for connecting tools, and – where that is enough – on…
  • How quickly can you start working on repairing my online reputation?

    Our work on repairing your online reputation begins immediately after we receive your request and carry out an initial analysis of your situation. This process involves identifying the negative information that is affecting your reputation and creating a strategy for addressing it. How quickly you see results may depend on…
  • Jaký je rozdíl mezi AI agentem, workflow a skriptem?

    Skript je program s pevně zapsaným postupem: dělá pokaždé totéž a nic si nevymýšlí. Workflow je předem daná posloupnost kroků, ve které model řeší jeden úsek – třeba přečte e-mail a převede ho do struktury. Agent dostane cíl a sadu nástrojů a pořadí kroků si volí sám podle toho, co…
  • How long does indexing take?

    For smaller websites it is often a matter of days, for large e-shops weeks to months. The speed is not determined by us but by the search engine, according to how trustworthy and up to date the site is. We can remove obstacles and send the right signals, but nobody…
  • How important is content for online sales?

    Content plays a fundamental role in online sales and in digital marketing in general. Quality content on your pages is able to reach visitors, capture their interest and persuade them to take the desired action, such as buying a product or service. Words and texts are the means of presenting…