How can I increase the average order value in my e-shop?

Increasing the average order value (AOV) is an effective strategy for increasing profitability without having to attract more visitors. This can be achieved through cross-selling and recommending complementary products that supplement the customer’s original purchase, or through upselling by offering more premium versions of products. Another strategy is to offer discounts on orders above a certain value or to create product bundles at a favourable price. These techniques not only increase the average order value, they also improve the customer experience by offering customers value.