Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.

Is a local model worse than ChatGPT or Claude?
On the most demanding tasks yes, and there is no point hiding it. The gap is far smaller than it used to be, and for everyday company work – data extraction, summarising, answering over your own data, classification – a well-deployed local model is fully usable today. What decides is…
How long does it take to write a good copywriting text?
The time needed to write good copy depends on the length of the text, the complexity of the topic and the copywriter’s experience. Shorter texts can be written within a few hours, while longer and more complex texts may require several days or weeks.Experienced copywriters tend to work more efficiently…
Komu patří kód, prompty a data z projektu?
Vám. Zdrojový kód, prompty, evaluační sady i všechna data zůstávají vaše a předáváme je včetně dokumentace. Nezamykáme vás do vlastní platformy, takže si řešení můžete kdykoli převzít do vlastní správy nebo předat jinému dodavateli.
Is your digital audit focused only on IT?
Not at all. We look at the business as a whole. We assess the digital maturity of your production processes, your logistics and the way you work with people. The aim is to find the places where technology genuinely earns money or saves time.
Can you rewrite our old application in a modern environment?
Yes, migrating outdated systems is a frequent assignment. First we map what the application can do today and how much of that is actually used, then we propose a procedure with data transfer and a transitional period. The aim is for operations not to be interrupted for a single day.
Which content elements does AI prefer?
AI models prefer clearly structured, verifiable and contextually rich content. This includes: Headings and subheadings (H2-H4) for a clear structure Links to trustworthy sources, statistics and expert citations The use of schema.org markup to indicate the type of content (e.g. FAQ, product cards) Clear infographics, image captions and video transcripts
Do we have to keep a record of the AI tools our employees use?
We recommend it even if the legislation did not require it. Without a list you do not know where company data is going and what an external service is storing about your company. The record is usually a simple table: tool, purpose, who uses it, what data goes into it…
Jak probíhá komunikace v průběhu projektu?
Domluvíme si pravidelné konzultace, na kterých ukazujeme průběžné výsledky, řešíme případné úpravy zadání a odpovídáme na otázky. Chcete-li, můžeme komunikovat i průběžně přes e-mail nebo videohovor, podle toho, co vám vyhovuje.
How often do backups and business recovery need to be tested?
At least twice a year and always after a major change to systems. What is tested is not just that a backup exists but that you can restore operations from it within a time the company can survive economically. The test should be recorded, with who carried it out and…
Can we obtain a subsidy through the Labour Office, the Ministry of Labour and Social Affairs or business vouchers?
Mediatoring.com s.r.o. is an accredited supplier for the business vouchers project and a provider of creative vouchers. In certain cases the workshop can be financed from these programmes – when you enquire we will be happy to explain whether your case meets the conditions and whether any of the authorities…
Does NIS2 also apply to our medium-sized company?
The new rules affect a much wider range of sectors than before – from manufacturing and transport to the food industry. If you have more than 50 employees or a turnover of over EUR 10 million and you operate in a regulated sector, you probably fall under the act. We…
How can I use data analysis to increase the profitability of my e-shop?
Data analysis plays a key role in understanding your customers’ behaviour and optimising your marketing and sales strategies. By tracking and analysing data such as conversion rates, traffic sources, customer behaviour on the site and the effectiveness of advertising campaigns, you can identify what works and what needs improvement. This…
