Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
How large does a database need to be to be worthwhile?
It makes sense even with a few hundred contacts, provided they are people who buy from you. Quality decides, not quantity. A smaller, well-segmented database commonly earns more than tens of thousands of addresses that nobody has ever cleaned. That is why we start with cleaning and segmentation, not with…How do you deal with the protection of company data and GDPR in AI functions?
Before development even begins we clarify which data actually goes into the AI and which stays only in your database. We choose solutions and settings where your data is not used to train models, and we restrict access by role. We cover the processing of personal data contractually, including a…How will we know whether digitalisation has paid off?
Before we start we agree on the figures we will track: the time taken to process an order, the number of errors in data, the hours spent on manual work or how long it takes management to receive a report. After deployment we measure them again. With AI functions we…Do paid articles help SEO?
A quality article on a website with genuine readership helps, because it brings both a link and visits. Packages of dozens of texts on empty websites, however, are recognised by search engines, which either ignore them or rate them negatively. That is why we prefer fewer placements with greater impact…What are GEO (Generative Engine Optimization) and LLMO (LLM Optimization) and how do they differ from classic SEO?
GEO and LLMO are new digital marketing disciplines focused on optimising websites, content and digital presence so that large language models (LLMs) such as ChatGPT, Claude or Gemini find them easily, interpret them correctly and are highly likely to cite them in their answers. Whereas classic SEO concentrates on optimising…What does ChatGPT say about our company and can it be influenced?
It is easy to check: ask the same question your customer would ask. AI tools answer from sources that can be traced, so they are influenced in a similar way to search. We add missing facts to your website and to the sources the models use, correct outdated information and…Is it better to invest in conversion or in advertising?
As long as most people leave the e-shop because of the way it works, advertising is the most expensive route to revenue. First we calculate how many customers you are losing on the product page, at delivery and in the basket. Once we know the figures, we can compare the…What are the most common mistakes in e-mail marketing and how can I avoid them?
Imagine your e-mail campaigns are like a first date. There are several faux pas that can seriously reduce your chances of a second date (in other words, of your e-mail being opened again). Here are some of the most common mistakes in e-mail marketing, presented in the light of our…How does a consultation differ from an audit?
A consultation is a conversation about your situation and ends with a recommended direction. An audit is separate work in which we go through the website, campaigns or processes in detail and measure things. If the consultation shows that an audit is needed, we will propose its scope and price.…We are a small company. Does digital transformation make sense for us too?
Usually yes, just on a different scale. For smaller companies it is not about a big project but about two or three specific changes: connecting the e-shop with accounting, one record system instead of spreadsheets, automatic material for invoicing and AI that handles repeated queries. The return is usually visible…Do you also offer training for specific professions, or is it a general course?
We build on the methodology of our courses at Mediatoring – we always adapt the training to the specific audience. We have modules for marketing (GEO and content creation), for sales staff (lead analysis and personalised outreach) and for management (strategy and the AI Act). The aim is not to…How do you deploy AI models into live operation?
We package the model into a service with an API, deploy it on your server, in a private cloud or on an edge device at the machine, and connect it to the systems that are to work with it. We version both models and training data, so a previous version…
