Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
What if digitalisation failed for us in the past?
That is a common starting point for our cooperation. Usually the software was not what was missing, but rather the setting up of processes, an owner of the change and training for people – which is why the team went back to spreadsheets and e-mails. So first we find out…Do we have to replace all our hardware and software because of NIS2?
Not at all. NIS2 is not about buying the most expensive technology but about setting up processes and sensible risk management. It is often enough to configure existing systems correctly, introduce two-factor authentication (MFA), manage access rights better and train people regularly. Our audit identifies what genuinely needs to be…What is copywriting and SEO copywriting?
Copywriting is the art of writing texts that aim to persuade readers, capture their interest and motivate them to take a specific action, for example buying a product or using a service. SEO copywriting is a specialisation within copywriting that focuses on the use of keywords and phrases so that…Do we have to change our website because of AI?
Usually adjustments are enough, not a new website. What matters is a comprehensible structure, consistent information about the company, prices and terms in one place, and content that answers customers’ real questions. AI tools and search engines can draw on a website like that. We only recommend a complete redesign…Can we have positive reviews written for us?
We do not recommend it and we do not do it. Platforms detect invented ratings and it then harms the company more than the original criticism. What is more, AI tools recognise identical text patterns. The less spectacular route works: systematically asking real customers for reviews, responding to criticism factually…How can I use SEO effectively to increase traffic to and profitability of my e-shop?
Making effective use of SEO (search engine optimisation) is essential for increasing the organic traffic to your e-shop, which can significantly increase your profitability without having to raise your advertising spend. This involves optimising the titles, descriptions and content of your product pages with keywords that are relevant to your…Is AI helping attackers to damage a company’s reputation these days?
Unfortunately, yes. In a few minutes generative tools can produce dozens of serious-looking reviews, articles or a voice recording that sounds like the managing director. That is precisely why reputation is monitored continuously – the sooner a fake wave is caught, the easier it is to deal with at source…How will you connect systems that do not talk to each other today?
Most often via API or available connectors – accounting, ERP, e-shop, warehouse, CRM and attendance systems. Where an interface is missing, we handle data transfer another way, for example through imports or an intermediate layer that unifies the data. The aim is for the same item to be entered once…Why is the indexing of pages in search engines important?
Indexing pages for search engines is a fundamental part of the process that enables search engines to crawl effectively and display relevant results to users. Indexing allows search engines to crawl and analyse the content of many websites quickly and efficiently. Without indexing, searching would take much longer, which would…What if our system does not have an API?
A connection can also be built on top of a regular data export, a file transfer or directly on the database. The route chosen then determines how often data is transferred and how reliable the solution is.Where are the backups stored and how quickly can the website be restored?
We store backups outside the server on which the website runs, so you have them available even if there is a problem at the hosting company. We test restoration regularly; for an ordinary website it is a matter of tens of minutes.How long does it take to write a good copywriting text?
The time needed to write good copy depends on the length of the text, the complexity of the topic and the copywriter’s experience. Shorter texts can be written within a few hours, while longer and more complex texts may require several days or weeks.Experienced copywriters tend to work more efficiently…