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Frequently asked questions

Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
  • Should all pages be in the index?

    No. Filters, sorting, pagination, the basket, search results and technical pages do not belong in the index. If you leave them there, the robot uses up its capacity on nonsense and never reaches the important pages. Part of the work is therefore deciding what to exclude from the index by…
  • How do you protect data and privacy during training?

    Data protection is essential for us – we work only with data you are authorised to use, and we set up the project so that sensitive data never leaves your infrastructure or the agreed secure environment. We comply with the GDPR, sign a non-disclosure agreement (NDA) with all parties, and…
  • Who looks after operation, backups and security?

    We can take over the entire operation – hosting, updates, backups, availability monitoring and incident resolution. If you have your own IT team, we hand over the application together with documentation and help with deployment. We deal with security from the start, not only after deployment.
  • Where should digitalisation in a company start?

    With an audit, not with buying software. First we map how the work actually runs, where data is retyped manually and how much that costs the company. This produces a list of priorities according to return – from connecting two systems to automating an entire area. Only then do we…
  • What should be done with links from the past that look risky?

    Evaluate them first, do not delete them wholesale. Some old links from directories are harmless and removing them would only weaken the profile. For genuinely problematic sources we request removal and deal with the rest using the disavow tool. Always with documentation, so that it does not have to be…
  • Co je kvantizace a o kolik se tím zhorší výsledek?

    Kvantizace je zmenšení modelu tím, že se jeho vnitřní čísla uloží v menší přesnosti. Model s třiceti miliardami parametrů zabere v plné přesnosti zhruba šedesát gigabajtů, ve čtyřbitové kvantizaci necelých dvacet, takže se vejde na jednu grafickou kartu. Ztráta kvality je u čtyř bitů obvykle malá, u agresivnějších úrovní znatelná.…
  • Does AI help with resolving indexing?

    It helps with sorting large lists of addresses, finding patterns in server logs and quickly rewriting weak texts. But the decision about what belongs in the index and what does not has to be made by a person who understands the business. Blindly generating content usually makes the situation worse,…
  • How many articles is it worth publishing?

    For a smaller company a few texts a year on well-chosen websites is enough. More important than the number is regularity and the fact that the topics build on one another. If ten articles come out in one month and then nothing for a year, the effect fades. That is…
  • What does it cost to run an AI agent, and how do you keep the cost under control?

    Running costs consist of the model's token fees, hosting and our oversight. An agent run consumes considerably more tokens than a single chat question, because at every step the model re-reads the whole history of previous steps. That is exactly why every run has a predefined cap on the number…
  • Jak si můžu domluvit nezávaznou konzultaci?

    Stačí napsat přes kontaktní formulář na této stránce, zavolat na +420 555 333 158, nebo si rovnou vybrat termín 15minutového hovoru v kalendáři. Ozveme se do jednoho pracovního dne a na úvodním hovoru probereme vaše zadání, data i možnosti řešení. Konzultace ani návrh nic nestojí a k ničemu vás nezavazují.
  • Does PR help AI tools to recommend me?

    Yes, and it is one of the main reasons why companies ask for PR today. AI assistants put their answers together from public sources. If nobody writes about you, the model has nothing to draw on. Consistency of information and factual texts help, not a quantity of superlatives.
  • Kdo agenta provozuje a stará se o něj po nasazení?

    Můžeme ho provozovat a hlídat my, nebo ho předáme vašemu IT s dokumentací a zaškolením. Při provozu sledujeme chybovost, náklady i případy, které agent vrátil člověku, a podle toho ho dál ladíme. Když se změní vstupy – třeba když partner přeformátuje své e-maily – poznáme to z kontrol dřív, než…