Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
Do you also do classic machine learning, or only language models?
We do both. For demand forecasting, classification, customer scoring, anomaly detection or predictive maintenance, classic machine learning models are more accurate, cheaper and easier to explain than language models. We build them directly on your data sets and evaluate them against your existing way of making decisions so that the…Do paid articles help SEO?
A quality article on a website with genuine readership helps, because it brings both a link and visits. Packages of dozens of texts on empty websites, however, are recognised by search engines, which either ignore them or rate them negatively. That is why we prefer fewer placements with greater impact…How much does digital transformation of a company cost?
The price depends on the size of the company and the number of processes and systems being connected. The initial consultation and the proposed procedure are free of charge, so you know in advance what you are paying for. We proceed step by step – we start with the change…How does AI training for employees work?
Training is not just about theory. We focus on practical workshops. Employees try out on their own tasks how AI can help them with writing e-mails, analysing spreadsheets or preparing reports. The aim is to remove the fear of the technology and replace it with a practical skill.How much does the page indexing service in Google cost?
The price is determined by the number of URLs that you want Google to index. For classic company websites this typically means essentially all the pages of the site – both informational and static pages and, for example, individual blog articles. For an e-shop we recommend indexing in a similar…Which marketing strategies are the most effective for increasing sales in an e-shop?
Various marketing strategies have proved effective for increasing sales in an e-shop, including e-mail marketing, PPC advertising, content marketing and social media marketing. E-mail marketing is particularly effective for repeat sales and for maintaining relationships with existing customers through personalised offers and newsletters. PPC advertising allows you to target specific…Does PR help AI tools to recommend me?
Yes, and it is one of the main reasons why companies ask for PR today. AI assistants put their answers together from public sources. If nobody writes about you, the model has nothing to draw on. Consistency of information and factual texts help, not a quantity of superlatives.What should an internal guideline for the use of AI contain?
A list of approved tools, a clear definition of the data that must not be entered into them (personal data, contracts, source code, know-how), a rule on human checking of outputs and a responsible person people can turn to. Alongside that, instruction of employees and a record of who completed…Do we need our own bespoke application because of digitalisation?
Not always. A large part of the work can be handled by available tools, correctly configured and connected. We recommend a bespoke application where an off-the-shelf solution covers only part of the process and you work around the rest with spreadsheets – or when you want to run your own…How long does indexing take?
For smaller websites it is often a matter of days, for large e-shops weeks to months. The speed is not determined by us but by the search engine, according to how trustworthy and up to date the site is. We can remove obstacles and send the right signals, but nobody…How can I tell whether online marketing is making money for me?
You have to measure all the way to the order or enquiry, not to the click. We will set up analytics and a connection to your e-shop or CRM so that every channel has its own cost and revenue figure. Only then can you say what to strengthen and what…How many channels can a smaller company reasonably handle?
Usually three or four. A website with content, one performance channel, e-mailing and reputation care. When a company starts six channels without the capacity, it does all of them half-heartedly. We would rather choose those with the highest return and put the rest off. AI today helps to speed up…