Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
What should content optimised for LLMs look like?
Content for LLMs should be factually accurate and citable, structured in a format that is easy for LLMs to digest (e.g. short paragraphs, clear headings, lists, tables), provide explicit answers to questions in natural language and contain relevant contextual metadata and structured data. Great emphasis is placed on E-E-A-T signals…What should be done in the first 24 hours after a cyber incident?
Disconnect the affected systems, but do not switch them off (because of the evidence), convene the pre-assigned roles, secure backups off the network and start writing a timeline. Then deal with reporting and communication with partners. This cannot be improvised while everything is happening, which is why we prepare the…How do you deal with the protection of company data and GDPR in AI functions?
Before development even begins we clarify which data actually goes into the AI and which stays only in your database. We choose solutions and settings where your data is not used to train models, and we restrict access by role. We cover the processing of personal data contractually, including a…How does training or tuning a model work in practice?
First we clarify the goal together and go through the available data. Then comes data preparation and cleaning, the actual training or fine-tuning, testing on real scenarios and tuning based on the results. Finally we deploy the model and hand it over together with documentation on how to work with…Is there a difference between techniques for increasing profitability if my e-shop targets end customers or is mainly a B2B project?
The differences between techniques for increasing the profitability of e-shops targeting end customers (B2C) and those aimed at business clients (B2B) are considerable and reflect the different needs, expectations and purchasing processes of these two groups.In the case of B2C e-shops, the emphasis is on using advanced algorithms for product…How is supply chain vetting carried out?
Under NIS2 you are also responsible for how well your key suppliers are secured. If a hacker attacks your IT services provider or your accounting software, they can get through to you. We will help you set up control mechanisms and contractual conditions so that your partners are not the…Do participants need to know how to program?
No. The workshop is designed so that both beginners and junior developers leave having gained something. With non-technical participants we focus more on specification, choosing tools and checking the output; with the more technically advanced we add more about agentic workflows and versioning. We tune the group according to the…Can you connect the model to our ERP, accounting or e-shop?
Yes, integration with existing systems is a normal part of our projects – whether it is an ERP, accounting software, an e-commerce platform or internal databases. The model can then work directly with your real data and fit into the processes you already have in the company.How many links a month is it safe to acquire?
There is no single number; context decides. For a site that has had no links until now, fifty links in a month looks suspicious. For an established project it is a normal pace. That is why we work in waves, watch the distribution of anchor texts and mix types of…What are the key differences between e-mail marketing and other forms of digital marketing?
The key differences between e-mail marketing and other forms of digital marketing lie in their approach, personalisation, reach, cost and measurability. E-mail marketing allows direct, personal communication with individual recipients, which is essential for building deeper relationships with clients. Unlike social media or search engine marketing, where the content is…Where should digitalisation in a company start?
With an audit, not with buying software. First we map how the work actually runs, where data is retyped manually and how much that costs the company. This produces a list of priorities according to return – from connecting two systems to automating an entire area. Only then do we…Why should we deal with the AI Act now, when we are still only testing systems?
The AI Act introduces an obligation of “AI literacy” for all organisations that use AI. If you now introduce processes without regard to this legislation, you run the risk that your solution will retrospectively be declared non-compliant. We will help you set up an ethical and legal framework right at…
