Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
How long does it take before I see the results of link building?
The time frame for visible results from link building can vary depending on various factors, such as the level of competition in your sector, the quality and number of links you obtain and the current state of your link profile.You can usually expect the first positive results after several months…How long does an initial cybersecurity audit take?
Two to three weeks for a smaller company, longer for a manufacturer with several sites. We need access to an overview of systems, suppliers and access rights, plus a few hours of your IT team’s time. The output is a written summary of weak points, the impact of NIS2 and…What happens if one of the systems does not respond?
The bridge repeats the transfer and, if the error recurs, sends an alert. No data is lost anywhere and once operation is restored it is delivered where it belongs.What about data security and GDPR during digitalisation?
We deal with security from the start, not only after deployment: access rights by role, backups, encryption and an overview of who works with which data. With AI functions we also monitor where data goes – company information does not belong in public tools without contractual safeguards. Where necessary we…Can we end the cooperation at any time?
Yes. The website and the data are yours. We will hand over access details, backups and documentation and help you with the transition to another supplier.How long does the audit take?
For a smaller company, as a rule two to three weeks from the start. For larger organisations the time depends on the number of departments and on the availability of the people we need to talk to.How much do copywriting services cost and is the charge per hour or per standard page?
Copywriters’ fees can vary considerably depending on a range of factors, and there is no single standard for charging for copywriting services, but there are various ways in which a copywriter may charge:Some copywriters charge for their services on an hourly basis. The hourly fee can range from relatively low…Do we have to have our data in order before we involve AI in our processes?
At least partly, yes. Language models only work where they have access to data in a usable form – not in ten versions of the same Excel file. In practice the two go hand in hand: when a process is digitalised, the data is unified and completed at the same…Do you also offer training for specific professions, or is it a general course?
We build on the methodology of our courses at Mediatoring – we always adapt the training to the specific audience. We have modules for marketing (GEO and content creation), for sales staff (lead analysis and personalised outreach) and for management (strategy and the AI Act). The aim is not to…Do you train models from scratch, or only fine-tune existing ones?
Both, depending on the task. With language models, fine-tuning an existing open-source model on your terminology and data is almost always sufficient, because it is an order of magnitude cheaper. Training from the ground up makes sense for specific machine learning and computer vision tasks using your own data. We…Should all pages be in the index?
No. Filters, sorting, pagination, the basket, search results and technical pages do not belong in the index. If you leave them there, the robot uses up its capacity on nonsense and never reaches the important pages. Part of the work is therefore deciding what to exclude from the index by…What happens if a model starts losing accuracy in operation?
Data changes over time and with it the accuracy of the model declines. That is why from the outset we measure the quality of outputs against a control sample and watch for deviations in input data. When accuracy falls below the agreed threshold, you receive an alert and we retrain…