Who benefits from investing in their own AI model?

A custom model makes sense for companies that work with specific or sensitive data, need to solve the same type of task repeatedly – such as quality control in production, document extraction or demand forecasting – or run into the limits of general tools like ChatGPT. If your task is more of a one-off or general nature, an off-the-shelf solution may be faster and cheaper – and we will tell you so honestly during the consultation.