Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
What should be done in the first 24 hours after a cyber incident?
Disconnect the affected systems, but do not switch them off (because of the evidence), convene the pre-assigned roles, secure backups off the network and start writing a timeline. Then deal with reporting and communication with partners. This cannot be improvised while everything is happening, which is why we prepare the…How much does the page indexing service in Google cost?
The price is determined by the number of URLs that you want Google to index. For classic company websites this typically means essentially all the pages of the site – both informational and static pages and, for example, individual blog articles. For an e-shop we recommend indexing in a similar…How is supply chain vetting carried out?
Under NIS2 you are also responsible for how well your key suppliers are secured. If a hacker attacks your IT services provider or your accounting software, they can get through to you. We will help you set up control mechanisms and contractual conditions so that your partners are not the…What does AI literacy mean under the European regulation?
It is a requirement that the people who work with artificial intelligence understand how it works, what its limitations are and what risks it brings. In practice it is demonstrated by employee training and records of its completion.How does training or tuning a model work in practice?
First we clarify the goal together and go through the available data. Then comes data preparation and cleaning, the actual training or fine-tuning, testing on real scenarios and tuning based on the results. Finally we deploy the model and hand it over together with documentation on how to work with…How does artificial intelligence fit into online marketing?
We use it for routine work: preparing materials, variants of texts, refining keywords, summarising data and reporting. It saves hours, but a human always checks the output. The second thing is visibility: people ask ChatGPT or Perplexity and the answer is created from publicly traceable information. That is why we…Do we have to replace all our hardware and software because of NIS2?
Not at all. NIS2 is not about buying the most expensive technology but about setting up processes and sensible risk management. It is often enough to configure existing systems correctly, introduce two-factor authentication (MFA), manage access rights better and train people regularly. Our audit identifies what genuinely needs to be…What is the AI Act and do we have to deal with it already?
The AI Act is an EU regulation that regulates the development and use of AI. Although some obligations are being phased in gradually, it is essential to have the rules in place now (AI governance). If you are now deploying new systems without regard to the AI Act, you risk…What is an AI agent and how does it differ from a chatbot?
A chatbot answers a query; an agent completes a task. It is given a goal, plans the steps itself, reaches into your systems via API, verifies intermediate results and writes the output where it belongs. Typically it processes an order, prepares material or checks a contract against rules. We always…Do links also influence who ChatGPT mentions?
Indirectly, yes. Models draw on sources that can be traced on the web and are rated as trustworthy. When you are written about on sites that carry weight, the chance grows that AI will cite you as an example of a supplier or a source of information. A mention without…Does PR help AI tools to recommend me?
Yes, and it is one of the main reasons why companies ask for PR today. AI assistants put their answers together from public sources. If nobody writes about you, the model has nothing to draw on. Consistency of information and factual texts help, not a quantity of superlatives.How long does it take to draw up a digital transformation strategy?
The time frame depends on the size of the business and the extent of the part being transformed. The process of analysis and preparation of the strategy usually takes a matter of weeks. The aim is to create a realistic plan that defines the priority steps, the estimated costs and…
