Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
Can we have content for SEO written by AI?
As a helper yes, as the author no. Models do not know the facts about your company and will fill them in their own way, which shows both in the results and in customer trust. What works is a combination: the material and figures from you, AI for the outline…Why do our e-mails end up in spam?
Most often because of the technical set-up of the domain. Without SPF, DKIM and DMARC records the sender looks untrustworthy. The second reason is the database: inactive addresses, contacts obtained without consent and a non-functioning unsubscribe link all damage reputation. Only in third place comes the content. An audit will…Can we write the texts ourselves, or use AI?
You can. A common option is for you or AI to prepare the first version and for us to adapt it to the requirements of the media outlet. Purely generated text, however, is often rejected by editors or is published with no effect, because it contains nothing specific. What works…What if we want to run AI on our own servers?
We have experience with deploying locally operated models where sensitive data does not leave your infrastructure. It is the right route for companies and organisations that cannot send data to public services.How many articles is it worth publishing?
For a smaller company a few texts a year on well-chosen websites is enough. More important than the number is regularity and the fact that the topics build on one another. If ten articles come out in one month and then nothing for a year, the effect fades. That is…How does AI training for employees work?
Training is not just about theory. We focus on practical workshops. Employees try out on their own tasks how AI can help them with writing e-mails, analysing spreadsheets or preparing reports. The aim is to remove the fear of the technology and replace it with a practical skill.How important is content for online sales?
Content plays a fundamental role in online sales and in digital marketing in general. Quality content on your pages is able to reach visitors, capture their interest and persuade them to take the desired action, such as buying a product or service. Words and texts are the means of presenting…How do we deal with a fake profile or website operating under our name?
First we document the evidence and report the profile to the platform; with a domain we approach the registrar and the hosting company. If that does not resolve the matter, we take the legal route. In parallel we warn customers on your channels so that the damage does not continue…How can I increase the average order value in my e-shop?
Increasing the average order value (AOV) is an effective strategy for increasing profitability without having to attract more visitors. This can be achieved through cross-selling and recommending complementary products that supplement the customer’s original purchase, or through upselling by offering more premium versions of products. Another strategy is to offer…Can the workshop be held online?
Yes, but we recommend the in-person format. The practical part with the Plan-Review-Fix cycle and peer review between participants works considerably better live. We offer the online version at the same price, but with the caveat that some of the interactivity is inevitably lost.How long does an initial cybersecurity audit take?
Two to three weeks for a smaller company, longer for a manufacturer with several sites. We need access to an overview of systems, suppliers and access rights, plus a few hours of your IT team’s time. The output is a written summary of weak points, the impact of NIS2 and…What is the link building process?
The link building process begins with an analysis of your competitors’ link profiles and the identification of potential link sources. You then create content that is attractive for links and communicate with the owners of relevant websites, offering cooperation or a link exchange.It is important to have a strategy for…
