Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
How can I follow the progress of repairing my online reputation?
We provide clients with regular updates and reports on progress in repairing their online reputation. These reports may include information about negative content that has been removed or minimised, progress in SEO strategies and improvements in search results. Communication with our clients is a priority for us, so that we…How does a consultation differ from an audit?
A consultation is a conversation about your situation and ends with a recommended direction. An audit is separate work in which we go through the website, campaigns or processes in detail and measure things. If the consultation shows that an audit is needed, we will propose its scope and price.…How can I increase the open rate (CTR) of my e-mails?
Imagine your e-mails are like a flirtation that you send out (instead of across a bar to the opposite sex) far into the digital universe. You want someone at the other end to smile and open your message with enthusiasm. How do you achieve that? One magic trick is emojis…Is there a difference between techniques for increasing profitability if my e-shop targets end customers or is mainly a B2B project?
The differences between techniques for increasing the profitability of e-shops targeting end customers (B2C) and those aimed at business clients (B2B) are considerable and reflect the different needs, expectations and purchasing processes of these two groups.In the case of B2C e-shops, the emphasis is on using advanced algorithms for product…How did it all begin? What is the principle of link building in SEO based on?
Links have been important from the very beginning of the web. The World Wide Web – the universe known today as the Internet – can be simply defined as a vast collection of interconnected documents. It is links that are responsible for those connections, allowing users to move between pages,…Does AI help with resolving indexing?
It helps with sorting large lists of addresses, finding patterns in server logs and quickly rewriting weak texts. But the decision about what belongs in the index and what does not has to be made by a person who understands the business. Blindly generating content usually makes the situation worse,…Will I see the text before publication?
Yes, always. Nothing is published without your consent. We send the final version including the proposed headline and the placement of links. We incorporate your comments provided they do not conflict with the rules of the media outlet. Some editorial teams reserve the right to adjust the headline; we will…Can an AI agent work with our data securely?
The agent is given only the permissions it needs for the task and accesses data through an interface with a limited scope. Every step is logged, so it can be traced afterwards what the agent read and what it wrote. For sensitive steps, approval remains with a human. We set…How do I start with GEO and what matters most?
Start with a technical audit of the website, focused on structured data and readability for AI. Then create content that is comprehensible not only to people but also to generative models — use clear definitions, citations and relevant data. Do not forget to build content outside your own website either…What are GEO (Generative Engine Optimization) and LLMO (LLM Optimization) and how do they differ from classic SEO?
GEO and LLMO are new digital marketing disciplines focused on optimising websites, content and digital presence so that large language models (LLMs) such as ChatGPT, Claude or Gemini find them easily, interpret them correctly and are highly likely to cite them in their answers. Whereas classic SEO concentrates on optimising…What does AI literacy mean under the European regulation?
It is a requirement that the people who work with artificial intelligence understand how it works, what its limitations are and what risks it brings. In practice it is demonstrated by employee training and records of its completion.Can you do computer vision for quality control in production?
Yes. From camera images we handle defect detection, completeness checks, reading labels, codes and serial numbers, or counting items. The procedure is always the same: collecting and labelling images, training the model, verifying it on the real production line and only then deploying it. The model can run directly at…