Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
Can you handle e-shops on Shoptet or Upgates?
Yes. In addition to WordPress and WooCommerce we have long worked with rented e-shop platforms, including their customisation, add-ons and migrations.How can I prevent damage to my online reputation in the future?
Prevention is a key part of protecting your online reputation. We recommend regular monitoring of the internet so that potential threats to your reputation can be identified and dealt with quickly. It is also important to build a strong online presence through quality content and positive online activities, which can…How long does it take before the agent actually starts working?
You receive a proposal and a quote within five working days of the intro call. For smaller tasks, the first working version runs on your real data within a month. A more complex agent connected to several systems takes longer, but even then we work in stages so you can…What is the difference between copywriting and editorial services?
Copywriting focuses on creating texts with the aim of persuading and motivating the reader to take a particular action, whereas an editor concentrates on correcting grammatical and stylistic errors in existing texts without creating new content. Copywriters write texts that are intended to generate actions, such as buying a product,…Should I block AI robots or let them in?
It depends on what the website does. If you want enquiries and recommendations, it usually pays to let them reach ordinary information about services, prices and contacts. With paid content or original research it makes sense to restrict part of it. The decision is commercial, not technical, and we recommend…How do we recognise phishing written by AI?
Not from the text any more. Generative AI writes without errors, can imitate your jargon and a colleague’s signature and can even manage a voice recording. So rely on process, not on impressions: confirming changes to bank details through a second channel, two-factor login and the rule that nobody sends…What is the difference between an AI agent, a workflow and a script?
A script is a program with a fixed, hard-coded procedure: it does the same thing every time and never improvises. A workflow is a predefined sequence of steps in which the model handles one part – for example it reads an e-mail and converts it into structured data. An agent…Do we have to keep a record of the AI tools our employees use?
We recommend it even if the legislation did not require it. Without a list you do not know where company data is going and what an external service is storing about your company. The record is usually a simple table: tool, purpose, who uses it, what data goes into it…Do consultations take place online or in person?
Both. Most clients choose an online call, because it is easier to find a time and you can share your screen. We hold in-person consultations anywhere in the Czech Republic, usually when several people from the company are around the table or when the whole strategy is being discussed. You…What data do you need to fine-tune a model and how much of it is required?
The most valuable material is real examples: pairs of query and correct answer, completed documents, approved texts or historical decisions. In practice this means hundreds to thousands of good-quality examples, and quality matters more than quantity. We will help you sort the data, remove personal information and prepare it into…How will you make sure our data does not leak into ChatGPT?
This is one of the most common concerns. We deal with it by setting up processes, using corporate licences or using API interfaces with local models, where your data will not be used for further training. Our services also include setting up an internal policy for the safe use of…Why do our e-mails end up in spam?
Most often because of the technical set-up of the domain. Without SPF, DKIM and DMARC records the sender looks untrustworthy. The second reason is the database: inactive addresses, contacts obtained without consent and a non-functioning unsubscribe link all damage reputation. Only in third place comes the content. An audit will…
