Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
When is it worth fine-tuning your own model?
First we try the simpler route: a well-constructed prompt and connecting the model to your documents and data. Fine-tuning makes sense when you need stable output in a precisely defined structure or style, when the model has to understand your terminology, or when, with a large volume of queries, a…Do we have to replace all our hardware and software because of NIS2?
Not at all. NIS2 is not about buying the most expensive technology but about setting up processes and sensible risk management. It is often enough to configure existing systems correctly, introduce two-factor authentication (MFA), manage access rights better and train people regularly. Our audit identifies what genuinely needs to be…What is an AI agent and how does it differ from a chatbot?
A chatbot answers a query; an agent completes a task. It is given a goal, plans the steps itself, reaches into your systems via API, verifies intermediate results and writes the output where it belongs. Typically it processes an order, prepares material or checks a contract against rules. We always…How can I tell whether online marketing is making money for me?
You have to measure all the way to the order or enquiry, not to the click. We will set up analytics and a connection to your e-shop or CRM so that every channel has its own cost and revenue figure. Only then can you say what to strengthen and what…What is the difference between B2B (Business-to-Business) and B2C (Business-to-Consumer) copywriting?
B2B copywriting focuses on writing texts for businesses and a corporate audience, whereas B2C copywriting targets consumers and end customers. This can affect the style, tone and content of the copy.B2C copywriting is often more emotional and approachable. The writing style is usually informal and may contain humorous elements or…Who owns the code, prompts and data from the project?
You do. The source code, prompts, evaluation sets and all data remain yours, and we hand them over together with documentation. We do not lock you into a platform of our own, so you can take the solution in-house or hand it to another supplier at any time.Will AI replace an agency or a marketer?
No. AI speeds up production and analysis, but it will not decide for you where to put your budget and it will not spot that the data has been measured incorrectly. Without a brief and checking, a great deal of content is created with no effect. It is useful where…How do I know whether I need an agent or a cheaper solution is enough?
An agent pays off where the next step is decided only by what is discovered along the way, and where the list of possible variants would be longer and more fragile than the description of the goal. If the whole procedure fits into a one-page flowchart with no node that…How long before I see the first results?
Fixes to measurement and PPC show within weeks. SEO, content and visibility in AI answers need months, because trust and indexing have to be built. That is why we plan for 90 days and in the first month do the things with the fastest effect, so that there is something…How much does a bespoke application cost?
The price depends on the scope, the number of connected systems and how precisely the brief is prepared. A smaller internal tool covering one area comes to tens of thousands of crowns; a dedicated system for a key company process, including integrations, comes to the lower or middle hundreds of…Jak lokální nasazení pomáhá s GDPR a AI Actem?
Zjednodušuje hlavně doložitelnost. Když zpracování probíhá na vašem serveru, odpadá předávání osobních údajů třetí straně i otázka, kam se data ukládají a jak dlouho. Zbytek povinností tím nezmizí, proto k nasazení dodáváme řízení přístupů, logování dotazů a popis toho, jak systém pracuje, aby bylo z čeho vycházet při auditu.How long does it take for my online reputation to improve?
The time needed to improve your online reputation can vary considerably depending on the specific situation. In some cases we can achieve positive results within a few weeks, while in others, particularly in more complex cases, the process can take months. It is important to have realistic expectations and to…
