Frequently asked questions
Clear, straight answers to the questions we hear most: what we do, and how we can help your business do better online.
What does high-quality SEO copywriting mean?
High-quality SEO copywriting involves the correct use of keywords and phrases that are relevant to the topic of your pages. However, it must not feel forced or unreadable. The text should be readable, informative and interesting for the reader, with keywords integrated into the content in a way that is…How many participants can take part?
The price applies to groups of up to 15 people, which is the upper limit for meaningful interaction and the practical part. For larger groups we recommend splitting the workshop over several days or adding an assistant trainer – in that case the quotation is individual.How can I find out whether AI is using my content?
Monitoring visibility in AI answers is a new field of analysis. Tools such as Perplexity or ChatGPT can give you a hint as to whether your content is being mentioned. Tracking increased indirect traffic or using tools for monitoring mentions in AI answers will give you a clearer picture. Regular…What does AI literacy mean under the European regulation?
It is a requirement that the people who work with artificial intelligence understand how it works, what its limitations are and what risks it brings. In practice it is demonstrated by employee training and records of its completion.Where does AI genuinely save time in company processes today?
Most of all where work involves text and documents: searching company guidelines and contracts, preparing answers to repeated queries, extracting data from invoices and orders, checking inputs and summarising long materials for management. The prerequisite is access to up-to-date company data and clearly defined boundaries for what AI may and…Is your digital audit focused only on IT?
Not at all. We look at the business as a whole. We assess the digital maturity of your production processes, your logistics and the way you work with people. The aim is to find the places where technology genuinely earns money or saves time.How can I tell whether online marketing is making money for me?
You have to measure all the way to the order or enquiry, not to the click. We will set up analytics and a connection to your e-shop or CRM so that every channel has its own cost and revenue figure. Only then can you say what to strengthen and what…Can we have content for SEO written by AI?
As a helper yes, as the author no. Models do not know the facts about your company and will fill them in their own way, which shows both in the results and in customer trust. What works is a combination: the material and figures from you, AI for the outline…Who looks after operation, backups and security?
We can take over the entire operation – hosting, updates, backups, availability monitoring and incident resolution. If you have your own IT team, we hand over the application together with documentation and help with deployment. We deal with security from the start, not only after deployment.What are the most effective ways to improve the user-friendliness of my e-shop?
Improving the user-friendliness of your e-shop can considerably increase your conversion rates and overall profitability. This includes simplifying navigation so that customers can easily find what they are looking for, optimising page loading speed and ensuring that your e-shop is fully responsive and easy to use on all devices, including…Keywords vs. contextual semantics
In SEO, optimisation for specific keywords dominates, with the emphasis on their density and placement in meta tags or headings. For example, an analysis of 10,000 Czech websites showed that pages in the TOP 3 positions have an average keyword density of 1.2%. GEO shifts attention to a broader semantic…Should all pages be in the index?
No. Filters, sorting, pagination, the basket, search results and technical pages do not belong in the index. If you leave them there, the robot uses up its capacity on nonsense and never reaches the important pages. Part of the work is therefore deciding what to exclude from the index by…