What are GEO (Generative Engine Optimization) and LLMO (LLM Optimization) and how do they differ from classic SEO?

GEO and LLMO are new digital marketing disciplines focused on optimising websites, content and digital presence so that large language models (LLMs) such as ChatGPT, Claude or Gemini find them easily, interpret them correctly and are highly likely to cite them in their answers. Whereas classic SEO concentrates on optimising for search engine algorithms with the aim of achieving the highest possible position in search results (clicks), GEO places the emphasis on making your content as comprehensible and usable as possible for LLMs, which will present it to users in generated answers (citations). It is no longer just about „being found“, but above all about „being cited and recommended“.