Keywords vs. contextual semantics

In SEO, optimisation for specific keywords dominates, with the emphasis on their density and placement in meta tags or headings. For example, an analysis of 10,000 Czech websites showed that pages in the TOP 3 positions have an average keyword density of 1.2%. GEO shifts attention to a broader semantic network. AI models evaluate content on the basis of its ability to answer complex queries, which requires related topics to be covered in depth. Research by Data Club found that content with at least 5 interlinked contextual topics has a 41% higher chance of being mentioned in generated answers.