How do off-page factors affect GEO and how can they be optimised?

In the age of AI it is not enough to optimise your own website alone. What matters is your overall digital footprint and how the internet as a whole talks about you. LLMs learn from training data that includes a wide range of sources outside your website. Active participation in industry communities, valuable digital PR leading to mentions in authoritative media and building a strong digital presence on relevant platforms can influence the training data of LLMs and help them perceive your brand as an authority. Consistency is key: in how the brand is presented, which topics it is associated with and what value it brings across the entire digital ecosystem.