Why is it important to test and measure the effectiveness of GEO strategies?

Testing and measurement are key to understanding how different LLM platforms interpret your content and whether your optimisation is genuinely producing results. Since LLMs are constantly evolving and their behaviour changes, a continuous process of testing and iteration is necessary. By regularly submitting relevant queries to different models, monitoring citations, analysing traffic from AI platforms and experimenting with different content structures, you can identify what works best and optimise your strategy on an ongoing basis. Specialised tools and a systematic approach to testing using various prompts help to make this process more efficient.