Blog, Case Studies, Guides
Lessons from real projects, hands-on how-tos, and a look under the hood.
Images, and how to spot a marketing myth
The claim that the brain processes images 60,000 times faster than text has never been documented and has been in…Where AI ends and a human begins
What a model does faster and just as well, what it cannot do at all, and four ways of working…Visibility in the year people stopped clicking
Featured snippets fell to a third, AI Overviews grew sevenfold, and only 38 % of cited sources come from the…Personalisation that is more than a different salutation
Adding a name and an industry to a text is addressing, not personalisation. What belongs in an audience description instead…The prompts that make a difference, and the fact-checking without which none of it matters
A prompt is a brief, and the same rule applies as with people: the more specific it is, the less…A publishing plan that assumes volume does not work
Google never said it rewards a regular publishing frequency. It said the opposite. What it does penalise, how to build…Why most advice about AI content no longer holds
The guides to producing content with AI that are still circulating mostly date from 2023, and since then essentially everything…
