Will GEO replace SEO?

GEO does not represent a replacement for traditional SEO but an evolutionary extension of it. While SEO remains key for transactional queries and local search, GEO dominates in informational and complex queries. Successful companies will have to balance their investment in both approaches, with a ratio of 60:40 (SEO:GEO) appearing to be optimal for most sectors. The key is continuous monitoring of developments in AI technologies and flexible adaptation of content strategies to changing search ecosystems