What is the link building process?

The link building process begins with an analysis of your competitors’ link profiles and the identification of potential link sources. You then create content that is attractive for links and communicate with the owners of relevant websites, offering cooperation or a link exchange.

It is important to have a strategy for maintaining and expanding your link portfolio. This includes regular monitoring and updating of the link profile, tracking developments in SEO results and optimising the strategy in the light of new findings.

The quality of links is the priority in link building. Obtaining links from relevant, authoritative sources is worth more than acquiring links in bulk from low-quality sites.